Stephen Curry, point guard for the Golden State Warriors, has recently completed his annual summer camp in San Francisco and arrived in China for the 2025 Curry Brand World Tour, where he is unveiling the new Stephen Curry basketball super shoe, the Series 7. This launch represents a major step in his basketball footwear line, combining innovative technology and performance features designed to meet the demands of elite play.

Introducing the High-Performance Series 7 Shoe

The Series 7 basketball shoe is the latest evolution in Curry’s footwear, created to deliver durability and lightweight performance inspired by running shoe technology and Curry’s dynamic playing style. Made to endure the intense conditions of a playoff series, the shoe emphasizes both speed and resilience on the court. It officially launched on August 22 in the exclusive World Tour colorway, priced at $160, and is available through Under Armour’s official channels.

Stephen Curry took an active role throughout the shoe’s development, ensuring the design process closely aligned with his feedback and performance expectations. He described his involvement as attentive and iterative, focusing heavily on wear-testing to gauge how the shoe performed under real-game conditions:

“Very closely. We always have a process that I expect when it comes to developing new shoes: ID’ing, new tech, new design direction. So obviously, I get constant check-ins and then the wear-testing part, which is my favorite part, especially when you’re dealing with a new shoe direction, is the best.” —Stephen Curry, NBA Point Guard

This hands-on approach allowed Curry to compare the Series 7 against previous models while pushing for innovations that elevate player performance.

The Meaning Behind the Series 7 Name and Concept

The name “Series 7” directly references the intensity and importance of a seven-game playoff series, where players must perform at their absolute best. Curry explained that the shoe is engineered to meet the demands of those critical moments, providing the highest level of technology and comfort to maintain peak performance throughout a full series.

“Yeah, the idea of a super shoe that could bring the highest tech, the highest performance to a seven-game series where you’re just laying it on the line. We’re putting so much into the shoe that you’re feeling different. You’re feeling like you’re fast, and just all the tech is performing at the peak — just like you need to be in the seven-game series.” —Stephen Curry, NBA Point Guard

The Series 7 was introduced during the 2025 Western Conference Playoffs, which Curry describes as a strategic launch moment to showcase confidence in the shoe’s ability to perform in high-stakes environments.

“Mostly feel. It’s always an interesting thing when you want to bring some heat to the brand, to the court, then there’s a little bit of a wait before it hits the shelves. But I think it speaks to my confidence in the shoe, to be honest. It’s the end of the season, you get into a playoff scenario, and you’ve got to be your best self.” —Stephen Curry, NBA Point Guard

Curry debuted the Series 7 quietly during Game 3 of the playoffs at home, allowing the shoe’s performance to speak for itself on the court, echoing a similar rollout when he introduced the UA Curry 4 in the 2017 Finals.

Technology and Design Influences Shaping the Shoe

The design of the Series 7 integrates running shoe technologies with basketball-specific needs, blending cushioning and responsiveness to support quick, agile movements. Curry emphasized that this approach reflects his desire for authenticity and innovation within his signature line.

“I think it speaks more… We obviously know from the market, everybody’s trying new things to stay relevant and bring the consumers something different. The Series 7 is another step in the authenticity of my line and what you expect from a Curry shoe. One through 12, and now to the Series 7.” —Stephen Curry, NBA Point Guard

He highlighted the shoe’s versatility, noting it is suitable for a variety of playing styles while still being deeply connected to his personal game:

“You want it to be married to how I play, but relatable and shareable to all different playing styles, but I think it’s something for everybody. So, it’s the direction that my shoes are heading, and I’m super proud of it and super excited for people to put them on their feet and experience it.” —Stephen Curry, NBA Point Guard

The shoe’s cushioning uses a combined Flow and Charged foam system, delivering a balance between court feel and comfort that Curry described as crucial for quick reactions without sacrificing support or softness.

“Mostly it’s the balance of court feel and cushioning that is always a sweet spot for me. I always tell people, on a 1-10 scale, one feels like you’re running barefoot, and 10 feels like you’re on a pillow. I like to be somewhere in that four range.” —Stephen Curry, NBA Point Guard

“I need that responsiveness because you’re making quick steps, but you don’t want it to be too rigid where you’re sacrificing comfort. So, the marriage between the Flow and the Charged cushion that we have in there, we dialed that in. That step-in comfort should be like a wow factor for people.” —Stephen Curry, NBA Point Guard

Expanding the Curry Brand’s Footwear Range

The Series 7 sits at the forefront of a diverse portfolio within Curry Brand‘s sneaker lineup, which includes models like the Splash version and the D-Fox signature shoe for fellow <a href="https://www.buzzineintl.com/category/basketball/nba/”>NBA athletes. Curry explained that this range targets different needs and price points while maintaining high-quality performance in each silhouette.

“You realize that each silhouette has something specific to prove, obviously, different price points, when you get to the business of well.” —Stephen Curry, NBA Point Guard

The premier status of the Series 7 and the upcoming Series 13 models mark an important moment for the brand as they push into new innovation territories.

“So I think it’s great to have that spread and that variety. But then obviously, at the pinnacle, the premier, refined shoe that we have with the Series 7 and then leading into the 13 is super exciting to push the brand into a new zone. The Series 7, and then you’ll see with the 13 later, we’re taking some bold steps, and I’m excited about it.” —Stephen Curry, NBA Point Guard

Future Designs and Collaborative Hints

Stephen Curry hinted at future colorways drawing inspiration from the brand’s history, teasing a revival of the “Iron sharpens Iron” theme originally seen on the Curry 2 in 2015. This nostalgic touch offers fans a connection to past iconic designs blended with modern technology.

“We’re going to have a couple that kind of draw from inspiration from shoes of the past. So there’s… (looks to a colleague) the ‘Iron sharpens Iron’. I got the approval. I was trying to talk around it (laughs).” —Stephen Curry, NBA Point Guard

“Yeah, the ‘Iron sharpens Iron,’ which was the debut colorway of the Curry 2 way back in 2015? Yeah, so that one, just off top, is one I’m excited about that we’ll have, and then more to come.” —Stephen Curry, NBA Point Guard

Curry also shared a lighthearted wish for a celebrity endorsement, naming Adam Sandler as an ideal candidate due to his loyalty to the Curry shoe line.

“Adam Sandler. Because he’s a faithful, he’s worn the 12 literally to the nubs. So I got to make sure he gets the new tech, the new kicks, because he’s a faithful, so I got to make sure you got to show him some love, too.” —Stephen Curry, NBA Point Guard

Stephen Curry’s Continued Influence on Basketball Footwear

As one of the most influential shooters in NBA history, Stephen Curry is extending his impact beyond the court through his footwear. The Series 7 basketball super shoe represents a strategic fusion of cutting-edge innovation and practical performance, reflecting both Curry’s attention to detail and his deep understanding of player needs. With its global rollout beginning in China and additional releases planned, the Series 7 is poised to shape the future direction of basketball shoe technology and the Curry Brand’s prominence in the athletic footwear market.