Cole Custer is a prominent NASCAR Cup Series driver, currently on the No. 41 Haas Factory Team Ford. He began racing at a young age, making headlines as the youngest pole winner in different series and clinching his initial Cup victory at Kentucky Speedway in 2020. Custer’s career is marked by notable achievements, including winning the Xfinity Series championship in 2023. His strong family support and competitive nature continue to drive his success in racing, with more insights waiting ahead.
Early Life
Cole Custer began racing at the tender age of four, competing in quarter midgets, which marked the start of his expedition in the world of motorsports.
By the age of 16, he had already made history as the youngest pole winner in national touring series, a demonstration of his exceptional talent and resolve.
His early career was highlighted by noteworthy achievements, including becoming the youngest race winner in the Truck Series at New Hampshire and setting records for the youngest superspeedway winner in ARCA and the youngest pole winner at Daytona.
Custer’s impressive accomplishments during his formative years laid a strong foundation for his future success in NASCAR’s top divisions, displaying his competitive spirit and passion for racing from a young age.
Family Life
Cole Custer shares a fulfilling family life with his wife Kari and their son Cal.
The family enjoys outdoor activities together, often spending quality time golfing and grilling. Their dog Honey is a cherished part of their household, adding warmth and companionship.
Support from Custer’s family, particularly his father Joe Custer, plays an essential role in his racing career, highlighting the importance of family in his life.
Career
Cole Custer drives the No. 41 Haas Factory Team Ford in the NASCAR Cup Series, marking his return after competing from 2020 to 2022.
He made headlines by achieving his initial Cup Series victory at Kentucky Speedway in July 2020, becoming the primary rookie to win a Cup race in four years.
Over his Cup Series career, Custer has recorded one win, one top-five finish, and an impressive 50 top-ten finishes across 108 starts.
Following a successful tenure in the Xfinity Series, where he clinched the championship in 2023, Custer looks to build on that momentum in his return to the Cup Series.
He also benefits from a specialized alliance with Roush Fenway Keselowski Racing and support from Ford Performance, enhancing his team’s competitiveness in the league.
Net Worth
As of 2023, Cole Custer’s net worth is estimated at $5 million, primarily accrued from his racing contracts, sponsorships, and prize winnings.
Throughout his career, he earned a reported salary of $1 million during his time with Stewart-Haas Racing in the Cup Series.
Moreover, his top career earnings include $750,000 from his Xfinity Series championship win, $500,000 from a notable race victory, $300,000 from another season performance, $250,000 from sponsorships, and $200,000 from appearances.
Custer’s endorsements further improve his financial standing, contributing to his total net worth.