Riley Herbst is a notable driver in the NASCAR Cup Series, currently racing the No. 35 Monster Energy Toyota Camry XSE for 23XI Racing. He began his racing adventure at a young age, influenced by a family legacy in motorsports. Since moving to the Cup Series in 2024, he has shown remarkable improvement, achieving noteworthy wins in the Xfinity Series. Herbst’s career path suggests a promising future, with opportunities for further success ahead. More insights await.
Early Life
Riley Herbst, a third-generation racer, began his expedition in motorsports at the tender age of five when he took to karting. This early exposure to racing laid a solid foundation for his future.
As he grew, Riley progressed through diverse racing disciplines, including legends cars, Speed Trucks, and Super Late Models. His dedication and talent in these series eventually led him to professional racing, where he started to make a name for himself.
Remarkably, his early career was marked by notable accomplishments, including being one of only five drivers in NASCAR history to achieve top-10 finishes in their debut races across the Cup, Xfinity, and Truck Series.
Family Life
Riley Herbst comes from a distinguished racing family, with a legacy that began with his grandfather’s involvement in off-road racing.
His father, who has also made a name for himself in the racing world, has been instrumental in guiding and shaping Riley’s development as a driver.
This strong familial bond and shared passion for motorsports drive Riley’s ambition in NASCAR.
The family’s history of success, highlighted by a notable class win in the 2023 Baja 1000, serves as a powerful motivator for Riley as he navigates his career in competitive racing.
Career
Riley Herbst drives the No. 35 Monster Energy Toyota Camry XSE for 23XI Racing in the NASCAR Cup Series, where he has been competing full-time since 2024.
He made a remarkable mark in the Xfinity Series by securing his initial victory at Las Vegas Motor Speedway in October 2023, followed by another win at Indianapolis in 2024.
In his rookie Cup Series season, Herbst encountered challenges with consistency and track position, resulting in an average finish of 24.92 in 2025.
However, he exhibited considerable improvement, elevating his average finish from 32.25 in 2024 to an impressive 8.00 in 2025, highlighting his growth and potential in the sport.
Net Worth
As of October 2023, Riley Herbst’s net worth is estimated to be between $5 million and $10 million, primarily derived from his racing contracts, sponsorship deals, and merchandise sales.
Over the course of his career, Herbst has drawn considerable salaries from his top racing achievements, including approximately $1.5 million from his time in the Xfinity Series. His successful shift to the NASCAR Cup Series with 23XI Racing and his growing fanbase boost his marketability and potential for increased earnings.
Notable achievements, including wins in the Xfinity Series, contribute to his financial success. Furthermore, the sale of merchandise, such as autographed diecast models and apparel, adds to his complete financial portfolio.
As a generation racer, Herbst’s potential for increased earnings through endorsements and prize money remains promising as he continues to develop his career in NASCAR.