Following the Oklahoma City Thunder’s clinching of an NBA Finals spot on Wednesday, Converse, the shoe sponsor for Shai Gilgeous-Alexander, released a playful video that took a jab at Anthony Edwards of the Minnesota Timberwolves. The clip featured an ant symbolizing Edwards, accompanied by the phrase “Nothing left 2 say? Unbelievable.” This digital content reflects the spotlight on Gilgeous-Alexander’s remarkable season and the Thunder’s postseason success, while indirectly commenting on the Timberwolves’ early playoff exit.
Shai Gilgeous-Alexander’s Stellar Season and Playoff Performance
Shai Gilgeous-Alexander has delivered one of the most impressive campaigns in the NBA this year, guiding the Thunder to a dominant 68-14 regular-season record. Averaging 32.7 points, 6.4 assists, and 5.0 rebounds per game, his performance earned him his first MVP award. During the playoffs, Gilgeous-Alexander continued to lead Oklahoma City through tough matchups, sweeping the Memphis Grizzlies, edging out the Denver Nuggets in a seven-game thriller, and finally defeating the Timberwolves in five games to reach the NBA Finals—the franchise’s first Finals appearance since 2012.
In the Western Conference Finals, Gilgeous-Alexander excelled, averaging 31.4 points, 8.2 assists, and 5.4 rebounds per game, efforts that crowned him the series MVP. His leadership and consistency have been key factors in the Thunder’s deep playoff run this season.
Thunder Poised for Championship as Finals Opponents Await
With the Thunder only four wins away from securing their first NBA title since relocating from Seattle in 2008, excitement is building around the team‘s prospects. The Thunder are set to face either the Indiana Pacers or the New York Knicks in the NBA Finals, though the team’s dominant recent form makes an upset appear unlikely. This potential championship victory would mark just the second title in the franchise’s history.
Converse’s recent advertisement cleverly celebrates Gilgeous-Alexander and the Thunder’s success while poking fun at Edwards’ subdued performance during the playoffs. If Gilgeous-Alexander adds a championship ring to his accomplishments, the brand will likely continue leveraging his achievements in future creative campaigns.