UFC Heavyweight Champion Jon Jones is beginning to consider his future outside the sport of mixed martial arts, reflecting on how to transition from competition to business. Having been a dominant figure in the UFC since his groundbreaking victory at UFC 128 in 2011, Jones is now exploring avenues for success beyond fighting.
Jones, who made history at just 23 years old by defeating then-champion Maurício Rua to become the youngest UFC champion ever, has seen his fight frequency decline notably in recent years. While he fought 17 times during the 2010s, he has stepped into the octagon only three times since 2020, signaling a shift in focus. Ongoing issues surrounding a potential bout with Tom Aspinall suggest Jones is increasingly drawn toward the next chapter of his career.
Influence of Conor McGregor’s Business Strategy on Jones
During a discussion on VicBlends’ podcast ‘DeepCut,’ Jon Jones expressed admiration for Conor McGregor’s approach to merging business with fight promotion. He acknowledged McGregor’s unique ability to dominate not just in the cage, but also in marketing himself and leveraging his fame.
Instead of being just the champion fighter, now my approach is be one of the leaders in business,
Jones stated.
We have guys like Conor McGregor, who was clearly in a different atmosphere when it comes to business as a fighter. But to be the greatest MMA fighter who will transition into being a brilliant businessman, that would be a first.
— Jon Jones, UFC Heavyweight Champion
McGregor’s blend of fighting skill and media savvy turned him into a crossover star, using psychological tactics and charismatic interviews to magnify his presence. This approach not only elevated his own career but also increased opportunities and earnings for other fighters in the sport.
Conor was a great fighter. But to be the best fighter and to be an extraordinary businessman, I wanna show these young fighters that you can get after it all. In the cage and in business,
Jones added.
Jones Faces Retirement with a Clear Perspective
The conversation with VicBlends naturally shifted to the topic of Jones’ potential retirement from professional fighting. Jones responded with a calm and reflective demeanor, indicating he has given significant thought to stepping away from MMA and embracing new endeavors.
He highlighted his history of breaks and transitions, noting significant career decisions such as moving from light heavyweight to heavyweight divisions and voluntarily vacating his title without external pressure.
I have had a healthy amount of time being Jon ‘Bones’ Jones in my adult life, but I also have a healthy amount of time just being Jonathan without the belt, without the fans, without the glitz. Even living in a community like this helps ground me and keeps me humble. So no, I’m not afraid of me.
— Jon Jones
This insight points to Jones’ readiness to redefine his identity beyond fighting, having experienced life without the spotlight and the fame. It also sheds light on his cautious approach regarding the anticipated fight with Tom Aspinall, which may be further delayed as Jones weighs his future options.
What Lies Ahead for Jon Jones and the MMA Community
Jones’ interest in replicating Conor McGregor’s success as a businessman suggests the UFC may soon see him take on a new role that heavily involves business leadership and mentorship for younger fighters. His willingness to step back from fighting while seeking to inspire the next generation indicates a strategic pivot that could impact MMA’s landscape.
As Jones prepares to navigate his post-fighting career, his example could encourage other fighters to consider how to balance athletic achievement with long-term financial security and influence. His evolving journey may signal a broader shift in how MMA athletes approach their careers in and out of the octagon.