The Jacksonville Jaguars have signaled a fresh direction under general manager James Gladstone, who has already made significant decisions this offseason. Gladstone traded up in the draft to select defensive back Travis Hunter at No. 2 overall, while also reshaping the team’s roster through notable transactions.
Changes to Roster Fuel Speculation About Travis Etienne
During the offseason, the Jaguars traded wide receiver Christian Kirk to the Houston Texans and parted ways with tight end Evan Engram and wide receiver Gabe Davis. These moves, combined with recent media reports, led to speculation that running back Travis Etienne might also be traded. Rumors suggested the new management was not fully confident in Etienne’s future with the team. However, first-year head coach Liam Coen addressed these claims directly.
Coach Liam Coen Refutes Trade Rumors and Praises Etienne
Speaking with reporters, Coen dismissed the trade rumors as unfounded and expressed strong support for Etienne’s role on the Jaguars.
“I don’t really understand some of the stuff I’ve kind of seen out there. That’s absolutely inaccurate.” —Liam Coen, Jaguars Head Coach
He further emphasized that Etienne has performed well and remains a key part of the team’s plans going forward.
Evaluating Travis Etienne’s Recent Performance and Contract Status
Etienne experienced a downturn in his most recent NFL season after a standout 2023 campaign. In 2023, he accumulated 1,484 total yards and scored 12 touchdowns, earning consideration for Offensive Player of the Year honors. However, in 2024, Etienne’s production declined sharply, with only 558 rushing yards and two touchdowns over 15 games, averaging 3.7 yards per carry—marking a career low.
Selected 25th overall in the 2021 NFL Draft, Etienne is entering the final year of his rookie deal, which includes a fully guaranteed salary of $6,143,000. How he integrates into Coen’s offensive system will likely determine his long-term future in Jacksonville.
Implications for Jaguars’ Strategy and Prospects
The Jaguars remain optimistic about Etienne’s contributions to the team’s evolving roster. Coen’s clear endorsement signals that despite recent struggles, Etienne is viewed as a foundational player in Jacksonville’s strategy. This stability contrasts with the offseason’s broader roster turnover and suggests the team is committed to building around key talent like Etienne as it pursues sustained success.