The 2025 French Open women’s final at Stade Roland Garros is set to feature a thrilling encounter between Coco Gauff and Aryna Sabalenka, renewing their intense rivalry as both vie for supremacy and substantial prize money. Ahead of this highly anticipated match, an analysis of their earnings underscores just how significant the stakes are, beyond the prestigious title itself.
As one of tennis’s fastest rising stars, 21-year-old American Coco Gauff enters the French Open final eager to overturn recent defeats in Madrid and Rome. She faces the world’s top seed, Belarusian Aryna Sabalenka, who is enjoying one of the most dominant seasons of her career with multiple major titles already secured in 2025. Their head-to-head is evenly poised, tied at five wins apiece, setting the stage for a high-stakes showdown not just for the Coupe Suzanne Lenglen but for earnings superiority in women’s tennis.
Aryna Sabalenka’s Commanding Season and Earnings Domination
Aryna Sabalenka is having a breakthrough year, making it to seven finals in 2025, including the French Open. Her recent victories over powerful rivals, including a straight-sets win against four-time French Open champion Iga Swiatek, underline her form. Having already secured the Australian Open and US Open titles this year, Sabalenka is chasing her fourth Grand Slam win and first triumph on the Parisian clay.
Financially, Sabalenka is equally formidable. According to Forbes, her net worth stands at $18.7 million, reflecting her success both on and off the court. Prize money data from the WTA reveals she has earned over $34.6 million in her career, with $4.54 million amassed in tournament winnings alone during the current season up to May 23. Despite falling short in the Australian Open final, major title wins at the Miami Open and Madrid Open, each delivering over $1 million in prize money, have kept her atop the earnings leaderboard in tennis this year.
Beyond prize money, endorsements augment Sabalenka’s financial profile significantly. She reportedly earns around $9 million annually through deals with high-profile brands such as Nike, Master & Dynamic, Wilson, and Whoop. Her partnerships span from Leaf Trading Cards and Maestro Dobel Tequila to luxury watchmaker Audemars Piguet. Sabalenka’s investment interests also include ventures like Beekeeper’s Naturals and Olipop soda, while she endorses Oakberry, a brand specializing in Açaí products. This blend of athletic success and strategic branding positions Sabalenka as a prominent figure in both sport and business.
Coco Gauff’s Rising Stardom and Financial Milestones
Coco Gauff’s trajectory in tennis has been meteoric, with career prize earnings totaling $24.3 million, placing her 18th on the all-time female earnings list as tracked by the WTA. Her success extends beyond the baseline, with Celebrity Net Worth estimating her overall wealth at approximately $35 million, thanks to lucrative endorsement deals. Forbes named her the highest-paid female athlete in 2024, underscoring her marketability and influence in the sporting world.
This season, Gauff has won $2.7 million in tournament prize money so far, a figure that stands to rise dramatically if she captures the French Open title. The winner’s purse at Roland Garros is $2.9 million, nearly double that of the runner-up, making the upcoming match not only a clash for glory but also for a significant financial boost.
Off the court, Gauff is a marketing phenomenon. Her endorsement roster features iconic global brands like New Balance, Head, Rolex, Barilla, Bose, UPS, and American Eagle Outfitters. She also partners with Carol’s Daughter, Naked Juice, and Fanatics. This year, she has extended her reach into fashion with collaborations alongside Miu Miu and New Balance for exclusive collections. Gauff’s blend of athletic skill, charisma, and broad appeal has cemented her status as a new generation icon, embodying success in sport and commerce.
Coco Gauff’s Perspective on Tennis Prize Money Distribution
In the lead-up to the 2025 season’s Madrid Open, Coco Gauff openly voiced her concerns about the current economic model of tennis remuneration, especially regarding prize money distribution. She noted a disparity between tennis and other sports in how earnings are allocated among players.
The economic distribution in tennis is nowhere near that of other sports. Only the top players like us can benefit, not those lower down. This doesn’t happen in other sports.
—Coco Gauff, Tennis Player
Gauff emphasized the importance of leveraging their elite status to drive change within the sport.
We are privileged to be at the top of tennis and able to demand changes, which is why we sent the letter and hope to have a meeting soon. We are very aware that we are elite athletes and have the privilege of making a lot of money very easily.
—Coco Gauff, Tennis Player
She also acknowledged the impact of Billie Jean King on women’s sports and the privileges female tennis players now enjoy.
As a female elite athlete, I also see other sports where they do not have as many privileges. We have to thank Billie Jean King for what she did for our sport.
—Coco Gauff, Tennis Player
Final Faceoff: Earnings and Legacy on the Line at Roland Garros
Looking ahead to Saturday’s final, Gauff reflects on the rivalry and the unpredictability of the match.
I think the past experience that I’ve played her, we had some up-and-down matches, we had some that I won straight sets and her vice versa. Anything can happen on Saturday. But I’m looking forward to it, and glad to be going up against a world No.1 too.
—Coco Gauff, Tennis Player
With the prestigious Coupe Suzanne Lenglen at stake, this match promises more than just a championship—it represents a defining moment in the careers of both players. Gauff has the chance to reaffirm her status as a top contender on clay and boost her prize earnings, while Sabalenka aims to maintain her dominance and add another Grand Slam to her impressive résumé. As millions in prize money and endorsement opportunities hinge on the outcome, the battle extends far beyond the court, illuminating the evolving landscape of women’s tennis where athletic excellence and financial success increasingly intertwine.