Following her selection as the No. 1 overall pick by the Indiana Fever in the 2024 WNBA Draft, Caitlin Clark quickly became a transformative figure both on and off the court. Her remarkable rookie season not only rewrote record books with outstanding averages of 19.2 points, 8.4 assists, and 5.7 rebounds per game but also ignited unprecedented enthusiasm among fans, leading to a surge in jersey sales nationwide.

Clark’s rise was reflected vividly in jersey sales, where her No. 22 Indiana Fever jersey ranked as the second-best-selling basketball jersey in the United States throughout 2024, as reported by major sports retailer Fanatics. The jerseys, available in black and pink at $130 each, sold out within 15 minutes when first released in July 2024, underscoring the immediate demand fueled by Clark’s star power.

WNBA Merchandise Soars Alongside Clark’s Popularity

The “Caitlin Clark Effect” extended beyond her individual jersey, significantly impacting WNBA merchandise overall. Fanatics disclosed that sales of player-specific WNBA gear surged by an astonishing 1,000% year over year in 2024, while league-wide merchandise increased 200%, highlighting how Clark’s presence has elevated the entire league’s marketability.

Despite her ongoing injury—a left quadriceps strain sidelining her during the 2025 season—Clark maintained impressive statistics before her setback, averaging 19 points, 9.3 assists, and six rebounds per game. Her impact on and off the court remains a pivotal factor in raising the profile of women’s basketball.

Stephen Curry Leads as Top-Selling Basketball Jersey in 2024

While Clark’s jersey dominated the WNBA landscape, NBA superstar Stephen Curry claimed the top spot for best-selling basketball jersey nationwide in 2024, according to Fanatics. Curry’s continued appeal as one of the sport’s most marketable players kept his Golden State Warriors jersey at the forefront of fan purchases.

During the 2024–25 NBA season, Curry averaged 24.5 points, six assists, and 4.4 rebounds per game. He helped guide the Warriors to the playoffs after a successful Play-In Tournament victory over the Memphis Grizzlies. The Warriors defeated the Houston Rockets in the first playoff round but were eliminated by the Minnesota Timberwolves in the second round, with Curry missing most of the series due to injury.

“Caitlin Clark had the 2nd best-selling basketball jersey of 2024, behind only Steph Curry (via Fanatics).
Clark was drafted by the Indiana Fever in the 2024 WNBA Draft, and her jersey was sold out less than an hour after getting picked.
In fact, Clark’s #22 Fever jersey became… pic.twitter.com/1iW385NKgl” —ClutchPoints

Other Top NBA Jersey Sellers During the 2023–24 Season

Besides Curry’s leading sales, other prominent players also performed strongly in jersey popularity rankings. Celtics star Jayson Tatum secured the No. 2 spot for jersey sales in the 2023–24 season, followed by Lakers icon LeBron James in third place, illustrating the continued commercial influence of established NBA stars.

The Growing Significance of Caitlin Clark’s Market Presence

Caitlin Clark’s rapid ascent highlights an important shift in basketball culture where women’s sports figures are drawing significant commercial and fan interest, rivaling top male athletes in some areas. Her jersey’s second-place sales ranking behind Stephen Curry marks a landmark moment for the WNBA and signals a broader expansion of the league’s fanbase and market reach.

As Clark recovers from injury and prepares for future seasons, her commercial impact is likely to grow, further strengthening her influence on the sport’s visibility and popularity. The surge in merchandise sales linked to her name suggests lasting changes in how basketball fans engage with players across gender lines, potentially reshaping the league’s economic landscape in years to come.