The 2025 NASCAR season marked a significant milestone as the Cup Series held a points race in Mexico City for the first time since 1958. The event at Autódromo Hermanos Rodríguez attracted a lively crowd, eager to witness stock car racing on foreign soil. Enthusiastic fans filled the stands, waving flags and cheering loudly, showcasing an energetic atmosphere similar to what is found at iconic U.S. races. Despite some logistical challenges, including delayed haulers, the Viva México 250 generated excitement and demonstrated NASCAR’s commitment to expanding its reach internationally.
Daniel Suárez’s Home Victory Highlights Local Triumph
Mexican driver Daniel Suárez made a memorable impact in the Xfinity Series Chilango 150, overcoming adversity to capture the win. After a qualifying crash forced him to start last in a backup car, Suárez skillfully navigated the chaotic race, leading 19 laps and narrowly edging out competitors to earn a 0.598-second victory. His achievement resonated deeply with the home crowd, reinforcing Suárez’s status as a key figure in NASCAR’s efforts to engage the Mexican audience. Since his 2016 national series title, Suárez’s popularity continues to enhance NASCAR’s presence in Mexico.
Bubba Wallace Emerges as a Fan Favorite in Mexico
While Suárez’s victory drew local adulation, it was Bubba Wallace who appeared to capture the broader affection of Mexican fans. Scenes from the race weekend showed Wallace surrounded by enthusiastic supporters requesting autographs and photos at every turn. NASCAR reporter Bob Pockrass documented the driver’s interactions, noting how Wallace consistently paused to sign items despite being escorted by security. Even other drivers like Michael McDowell received warm welcomes, but Wallace’s reception stood out for its intensity and unexpected depth, catching many NASCAR followers by surprise.
A Reddit video thread titled
Bubba Wallace is very popular in Mexico
revealed fans fervently surrounding the 23XI Racing driver, with one expressing amazement:
I’m starting to think nascar may be more popular in Mexico than in America.
Although NASCAR has deep roots in the United States, with the NASCAR Mexico Series thriving since 2004, the vibrant crowds at Mexico City’s events suggest a marked enthusiasm south of the border. While hard data has yet to confirm a complete shift in fan dominance, the passion for Wallace and NASCAR’s presence in Mexico is unmistakable.
What Makes Bubba Wallace Connect So Strongly with Mexican Fans?
Wallace’s appeal goes beyond his skills on the track, highlighted by his approachable and genuine personality. Fans have praised his relatability and candid nature, often describing him as “down to earth” and authentic. One admirer said,
He’s easily one of the most relatable drivers to me. Whenever he talks he just sounds like a down to earth, regular dude. He actually has some dimension, unlike a lot of monotone drivers. He should be popular. His Larson incident was obviously pretty bad but it was Larson, he mighta had that one coming if we’re honest. Outside of that what bad can you say about the guy?
This straightforward charm connects with audiences who appreciate more than just racing talent.
Wallace’s openness in discussing personal challenges, such as his 2019 depression diagnosis, has also deepened fan respect. His presence on social media, including entertaining TikTok content, makes him appear like a close friend rather than a distant celebrity. Fans have noted that this vulnerability helps break down mental health stigmas within the motorsport community.
A humorous social media collaboration with Daniel Suárez further cemented Wallace’s bond with Mexican fans. In the video, Wallace humorously “turned Mexican” over three days in Mexico City, a playful nod to cultural exchange. As one fan put it,
Well, he did turn into a Mexican rather quickly over the course of 3 days in MC and won the xfinity race yesterday. Kinda comes with the territory,
referencing Suárez’s home victory and the camaraderie between the two drivers.
Another fan highlighted Wallace’s consistent performance this season, saying,
Bubba’s personality, Prime, and continued good races. This is a very successful season so far.
Wallace’s competitive form includes three top-five finishes and six top-10s in 15 races, placing him 10th in the points standings with 383. His strong efforts on road courses and at tracks like Michigan and Nashville have earned him recognition, amplified by Prime Video’s enhanced NASCAR coverage compared to previous broadcasters.
Wallace’s Impact Reflects NASCAR’s International Growth Strategy
Wallace’s enthusiastic reception in Mexico symbolizes a broader shift as NASCAR seeks to build new fan bases beyond its traditional U.S. stronghold. The open embrace from Mexican fans all weekend showed the potential to deepen ties between American drivers and global audiences. Commenting on this development, an observer noted,
Not gonna lie, seeing drivers being welcomed so openly by fans all weekend is dope. Definitely help building the bridge to create new fans and a connection with long term fans that never had this kind of opportunity.
This gesture of acceptance extends beyond Wallace, as other drivers like McDowell also enjoyed warm support, highlighting a wholesome fan environment.
Overall, the 2025 NASCAR race in Mexico City not only showcased thrilling racing but also revealed a chance for the sport to accelerate its popularity in the region. Bubba Wallace’s rock star-like treatment from fans indicates NASCAR’s growing appeal and the possibility of a brighter future in Mexico, opening doors for international expansion and cultural exchange within motorsports.