Buffalo Bills running back James Cook emerged as a key offensive force during the 2024 season, rushing for 16 touchdowns and surpassing 1,000 yards once again. As he approaches a critical contract negotiation period this offseason, concerns are mounting about a possible performance decline in the coming year.
Cook’s 2024 campaign tied the Bills’ franchise record for rushing touchdowns, and he added three more scores in the playoffs while accumulating 272 yards over three games. Coming off back-to-back 1,000-yard rushing seasons and earning Pro Bowl honors, Cook now faces an uncertain future due to Buffalo’s tight salary cap situation. There is a growing possibility he might have to play through the final year of his rookie contract without a new deal.
Michael Fabiano of Sports Illustrated has expressed doubts about Cook’s ability to sustain his breakout success. He noted,
“Cook is coming off a magical season in terms of end zone visits, scoring 18 times,”
and added,
“He scored just nine combined touchdowns in his first two seasons, so this was a major uptick … and it’s likely to come with some regression in 2025. Cook is also looking at a potential holdout over a contract dispute, which has not been a good situation for many players in the past. Keep tabs on Cook’s status.”
Achieving 16 rushing touchdowns is a rare feat that few backs in the NFL can replicate consistently. While Cook might experience a drop-off next season, projections still suggest a solid performance with an estimated 12 rushing touchdowns, which remains productive but clearly lower than his recent peak. This potential regression may not stem from a loss of skill, but rather the challenge of maintaining such a high level of output.
With contract negotiations unresolved as training camp approaches, much attention will focus on Cook’s participation. The running back has stated his intention to attend camp, though it remains unclear whether he will take part fully without a new contract in place. A full preseason would be crucial for Cook to counter the speculation about a downturn and demonstrate his readiness to contribute at a high level.
As the Bills prepare for the upcoming season, Cook’s ability to sustain his performance amid financial and contractual pressures will be pivotal not only for his career but also for Buffalo’s offensive plans. How he navigates the negotiation process and preseason preparations could shape his trajectory heading into 2025 and beyond.