As LeBron James approaches the end of his illustrious basketball career, speculation is mounting about his next move after retirement. One notable prospect is a potential broadcasting role with Amazon Prime Video’s NBA coverage, which could begin shortly after he steps away from playing. This opportunity aligns with LeBron’s expanding partnership with Amazon, suggesting a seamless transition from athlete to media personality.
Amazon Partnership Fuels Broadcasting Prospects
Michael McCarthy of Front Office Sports reported that LeBron’s increasing business ties with Amazon could lead to him joining the company’s new NBA broadcast team. LeBron has dropped hints about retiring in the near future, possibly within weeks or months, paving the way for his involvement with Amazon Prime Video’s upcoming basketball coverage. This move would mark a significant shift as Amazon makes its debut in NBA broadcasting.
“Where there’s smoke, there’s fire between LeBron James and Amazon. The growing business relationship between the basketball superstar and the nation’s largest retailer could lead to King James eventually joining Prime Video’s upcoming coverage of the NBA, sources tell Front Office Sports,”
McCarthy wrote.
LeBron’s Creative Collaboration with Amazon
LeBron has actively collaborated with Amazon on various projects, including a recent Prime Day commercial that humorously teased his retirement. For the 2025 Prime Day event running from July 8 to 11, he helped shape the ad’s comedic elements and selected the iconic Phil Collins track In the Air Tonight to complement his lounge-singer role. This effort highlights how closely he works with Amazon beyond just endorsement deals.
Amazon’s Investment in LeBron’s Media Ventures
The connection between LeBron and Amazon extends to multiple business ventures. Amazon not only distributes his product line but also purchased rights to his podcast with Steve Nash in 2020. Additionally, the company utilizes LeBron’s image and influence in promotions tied to key sales events. This strong partnership increases the likelihood of a future broadcast collaboration when he retires from the Los Angeles Lakers franchise.
Broadcasting Role Could Mirror Other Athlete Transitions
Though LeBron still has the option to play the upcoming NBA season under a $52 million player contract, the possibility of a broadcasting career is enticing. Major networks are expected to eagerly court him once he retires, given his charisma and insight into the game. The financial potential is also significant, as seen by Tom Brady’s post-retirement 10-year, $375 million deal with FOX, which exceeded his NFL playing earnings.
“That’s a meeting you have to take just to see what he wants to do,”
an anonymous executive commented on LeBron’s potential broadcast discussions.
The Future for LeBron James Beyond the Court
LeBron James’ move into broadcasting with Amazon Prime Video would not only elevate the platform’s NBA coverage but also set the tone for athletes transitioning into media roles. His existing relationship with Amazon and creative input in marketing campaigns hint at a well-rounded skill set beyond basketball. As his retirement approaches, fans and industry insiders alike are watching closely to see how this next chapter unfolds.