At 40 years old, LeBron James is starting to map out his post-playing career, with growing indications that he may take on a role in Amazon Prime’s NBA media coverage. The basketball superstar’s relationship with Amazon, which recently secured an 11-year NBA media rights deal, suggests a potential future collaboration as James approaches retirement.
Sources have indicated that LeBron’s expanding business ties with Amazon could lead to him joining the team covering NBA games on Prime Video. This development aligns with the NBA’s new partnership with Amazon, set to deliver highlights, original content, and studio programming featuring established basketball figures.
Amazon’s NBA Coverage Team and LeBron’s Interest
Amazon has assembled a notable group for its NBA broadcasts, including respected former players and journalists such as Taylor Rooks, Dwyane Wade, Candis Parker, and Dirk Nowitzki. LeBron James has praised Amazon Prime Video’s plans, highlighting the passionate talent involved and expressing optimism about their ability to showcase the sport effectively.
“I think Amazon Prime Video, they’re going to do a great job showcasing our sport; [the talent] love(s) our sport,”
James said about the new media deal.
“Great intellect, great commentary, great insight — I really look forward to that. And like I said, those guys that have signed up for it, they’re going to do great things.”
—LeBron James, NBA Superstar
Current Collaborations Between LeBron James and Amazon
Although there is no formal agreement yet regarding a future on-air role, LeBron already works with Amazon through the ‘Mind the Game’ podcast, which was acquired by Amazon Music in 2020. His production company, SpringHill, also partners frequently with Amazon, reinforcing his comfort and familiarity with the platform.
This ongoing collaboration demonstrates James’ alignment with Amazon’s direction, contrasting with his critical view of ESPN’s coverage of the NBA. He has publicly voiced concerns about ESPN’s tendency toward negative and sensational storytelling, and sees Amazon as a platform where he can help promote a more positive narrative around basketball.
Retirement Plans and Possible Next Steps
LeBron’s decision on when to retire has been influenced by his family, with his children encouraging him to extend his playing career. Despite contemplating the future, he remains focused on leading the Los Angeles Lakers and cementing his legacy over the coming years.
When James eventually retires, numerous opportunities await him in the media landscape. His extensive experience, combined with a deep understanding of basketball, would make him a highly sought-after analyst. As a four-time NBA champion, four-time MVP, and future Hall of Famer, James brings unmatched credibility and insight to any platform.
The Significance of LeBron Joining Amazon’s NBA Coverage
Landing LeBron James as part of its NBA coverage would mark a major milestone for Amazon, significantly boosting its profile and appeal among basketball fans worldwide. His perspective as one of the greatest players in the history of the game could transform the viewing experience, offering fans firsthand commentary from a legendary athlete.
For now, James remains dedicated to finishing his playing career on a high note while continuing to use his podcast to influence how basketball is discussed in the modern era. The decision about his next chapter, however, remains entirely in his hands, with Amazon well-positioned to be a key part of that future.