Kevin Durant, widely known for his remarkable NBA career and championship success, has also quietly developed an impressive investment portfolio in 2025. His strategic investments, including a minority stake in Paris Saint-Germain (PSG), showcase how Durant is leveraging his influence beyond basketball to build a multifaceted business empire.

Clarifying Kevin Durant’s Ownership Role in Paris Saint-Germain

Contrary to popular speculation, Kevin Durant is not the majority owner of Paris Saint-Germain. The Qatari investment group, Qatar Sports Investments (QSI), maintains full control of the football club. Durant holds a minority share valued in the single-digit millions, a relatively small fraction given PSG’s overall $4.6 billion valuation.

Durant’s exact percentage is significantly less than that of private equity firm Arctos Partners, which owns 12.5% of the club. His involvement is more strategic than managerial, pairing his investment with his media enterprise, Boardroom, which collaborates with PSG on branding efforts and possibly expanding PSG’s presence into basketball.

This partnership allows Durant to contribute to the club’s commercial ventures and content production, especially targeting growth in the U.S. market, though he does not exercise control over player transfers or operations.

The Scope of Kevin Durant’s Investment Ventures in 2025

Durant’s minority stake in PSG is just one piece of his extensive investment landscape. Through Thirty-Five Ventures, co-founded with manager Rich Kleiman, Durant has expanded his portfolio to include more than 100 companies across various industries. His approach focuses on sectors where he can add value through his brand and expertise, such as technology, sports franchises, and media.

Key investments in Kevin Durant’s portfolio include:

• Postmates: Durant turned an initial $1 million investment into $15 million following Uber’s acquisition.
• FinTech and Cryptocurrency: He holds early stakes in Robinhood and Coinbase, benefiting greatly after their IPO successes.
• Fitness Tech: Whoop, a leader in wearable health technology valued at $3.6 billion, is part of his holdings.
• Cannabis Technology: Investments in Weedmaps align with the growing legalization trend.
• Sports Media: Overtime transforms how younger audiences consume sports content, and Boardroom, Durant’s own media company, produces athlete-focused documentaries and events.

In terms of sports franchises, Durant has secured stakes in emerging leagues and teams, including:

• Philadelphia Union: Holds a 5% stake in this Major League Soccer team, with potential for expansion.
• Gotham FC: Investing in the National Women’s Soccer League points toward supporting the rising value of women’s sports.
• Brooklyn Aces: Owns a share in Major League Pickleball, a rapidly growing American sport.
• PSG: His involvement serves as a platform for both global soccer and basketball development.

Thirty-Five Ventures’ Investment Strategy and Social Impact

Thirty-Five Ventures operates with a calculated investment range between $100,000 and $10 million per deal, typically centering around $1 million. The firm prioritizes sectors where Kevin Durant’s brand and professional network can influence growth, focusing heavily on FinTech, artificial intelligence, and sports technology.

Durant leverages Boardroom to amplify the visibility of portfolio companies through storytelling and media engagement, enhancing their market reach. Furthermore, the Durant Family Foundation integrates social responsibility by funding youth initiatives, blending business with philanthropy.

Rather than random investments, Durant’s blueprint channels his understanding of markets he knows intimately, allowing him to nurture startups and franchises where his involvement can accelerate success — a savvy approach that puts him ahead of many traditional investors.

Kevin Durant’s Net Worth Reflects His Entrepreneurial Savvy in 2025

Kevin Durant’s net worth, estimated at around $300 million in 2025, reflects not only his on-court salary but also the fruits of a diverse and carefully crafted business strategy. His $50 million NBA earnings anchor his wealth, but it is his smart investments through Thirty-Five Ventures, a lucrative lifetime Nike endorsement, and stakes in sports teams and media companies that multiply his income streams.

Durant exemplifies how athletes can transition from sports to sustainable business careers. Instead of solely relying on endorsements, he uses his celebrity status to build an expansive financial empire that stands to endure beyond his playing days.

His approach serves as a modern blueprint for professional athletes aspiring to retain relevance and financial security after retirement, blending the intensity and discipline of sports with the demands of high-stakes investing.

Balancing Athletic Fame with Business Ambitions

Kevin Durant’s journey from NBA superstar to impactful investor illustrates a restless pursuit of success that extends beyond basketball courts. By investing selectively in sectors and enterprises closely aligned with his brand and expertise, Durant is crafting a legacy that might ultimately rival his achievements as a two-time NBA champion and one of the game’s most lethal scorers.

His minority stake in PSG and other ventures hint at an ambition to influence global sports and media markets without holding dominant control, suggesting a preference for strategic partnership and brand leverage over direct ownership.

This nuanced involvement allows Durant to maintain his primary focus as an athlete while concurrently building a scalable business model designed to grow over time.

“Can Kevin Durant’s off-court empire outshine his NBA legacy? What do you think?” —EssentiallySports