Brad Keselowski, a prominent NASCAR Cup Series driver and team owner, openly criticized Fox’s NASCAR coverage while praising Amazon Prime’s post-race show following the recent race at Pocono Raceway. Keselowski’s remarks come during a pivotal moment as he balances his roles driving and owning a team, reflecting a broader discussion about NASCAR’s broadcast future.
Keselowski, who also serves on NASCAR’s Owner Advisory Council alongside Trackhouse Racing owner Justin Marks and Joe Gibbs Racing co-owner Heather Gibbs, weighed in after finishing ninth at Pocono despite a penalty for entering a closed pit road. On Amazon Prime’s post-race broadcast, he expressed appreciation for the accessible coverage and insightful post-race analysis that fans have been waiting to see.
Keselowski Highlights Convenience and Quality of Amazon’s NASCAR Post-Race Coverage
Addressing his busy schedule as both driver and owner, Keselowski acknowledged the challenge of rewatching races but praised Amazon’s platform for making it easier. He shared,
“You just try to use every minute, every hour and make it count,”
emphasizing the value of efficient coverage. He elaborated,
“I love that you guys have a post-race show because when I wanna know what happened in the race, I can watch the Amazon post show. I don’t have to re-watch the whole race. So thank you for that. Everybody at Amazon.”
This positive feedback sharply contrasts with fans’ frustrations toward Fox’s NASCAR coverage during the first 12 races of the season, which often featured brief post-race shows with limited interviews and lacked depth. Keselowski’s endorsement reflects a growing demand among both fans and insiders for more comprehensive and engaging race coverage.
Keselowski Commends Amazon for Exceeding Expectations
Near the conclusion of his post-race interview, Keselowski further expressed his admiration for Amazon Prime’s NASCAR broadcast debut this year. He remarked,
“I hate that this is your last race of the year,”
followed by,
“You guys have blown the cover off the ball. I really believe that. You know, at the start of the year, I had some fans say, ‘What’s the deal with Amazon?’ I said, ‘Just wait. This is gonna be awesome.’ And you guys have not disappointed. Thank you very much.”
His remarks indicate strong enthusiasm for the streaming service’s potential to reshape how NASCAR is consumed, offering fans more detailed and accessible race content than traditional broadcasters have provided in recent seasons.
Keselowski’s Role in NASCAR’s Future Planning and Broadcast Landscape
Beyond his on-track achievements, Keselowski’s position on the Owner Advisory Council places him at the center of discussions shaping NASCAR’s future direction, including its broadcast strategies and schedule planning. Serving alongside fellow owners Heather Gibbs and Justin Marks, he contributes to decisions aimed at evolving the sport over the next three to five years. His insights, widely respected by fans and industry insiders alike, underscore the importance of aligning NASCAR’s media presence with modern viewers’ expectations.
As NASCAR moves forward, Keselowski’s candid critique of Fox’s coverage and his endorsement of Amazon Prime highlight a shift in how the sport’s audience desires to experience races. The momentum behind streaming platforms may significantly influence NASCAR’s broadcasting partnerships and presentations in upcoming seasons, responding to fans and participants eager for richer, more engaging content.