Tennis champion Carlos Alcaraz openly acknowledged that Williams F1 driver Carlos Sainz has the better hair out of the two Spanish athletes. After his win at the 2025 Queens Championship in London, Alcaraz was asked who had superior hair, and without hesitation, he praised Sainz’s look, highlighting the F1 driver’s growing popularity among fans and fellow competitors.
Carlos Sainz first entered the Formula 1 scene in 2015 and gradually made a name for himself, especially during his time with Ferrari from 2021 to 2024. The four-time race winner combined impressive skill behind the wheel with a charismatic presence, drawing admiration not only for his racing but also for his distinctive style, particularly his well-known hair.
Sainz’s Rise from Underrated Racer to Style Icon
Initially perceived as an underrated talent, Carlos Sainz has demonstrated consistent progress and skill, capturing attention within the sport. His Latin roots and outgoing personality have earned him numerous followers who appreciate both his ability on the track and his appealing appearance. This blend of talent and style has made him a standout figure in Formula 1 and beyond.
His hair, often styled in a long, pushed-back fashion, has become a signature look that resonates with fans who admire not just his driving, but also his overall image. This factor contributed significantly to his increasing influence within motorsport circles and the fashion sphere alike.
Details Behind Sainz’s Collaboration with L’Oréal Paris
Carlos Sainz recently became a global ambassador for L’Oréal Paris, a partnership that reflects his growing prominence worldwide. He revealed that the idea for this collaboration came from his observation of the attention his hair attracted from Formula 1 fans.
“It makes perfect sense. I think even L’Oréal was surprised by how much F1 fans were invested in my hair. If there wouldn’t have been anyone telling me I have good hair, I wouldn’t have realized it. I’ve had the same hairstyle since I was a kid. Always pretty long, always pushing it back with my hand,”
Sainz explained.
He also shared how the partnership accelerated after he suggested it to his management.
“Then I started seeing all these videos online—people talking about my hair—and I was like, huh. I said, it would be great if we could get a partnership with a brand like L’Oréal Paris. The moment we started talking, everything happened super quickly.”
The global ambassador role took Sainz to the Cannes Film Festival last month, where he joined other ambassadors of the brand, further cementing his status as a style influencer beyond racing.
Reactions to Sainz’s New Role and Growing Sponsorship
The Williams driver shared the excitement his partnership evoked among friends and family once they saw his image featured prominently around Madrid.
“They knew I was doing something with L’Oréal, but they didn’t know the scale of it. Suddenly, I’m at home in Madrid, and people are sending me pictures—billboards all over the city with my face. They were honestly very excited. It was a fun reaction,”
Sainz said.
His popularity has surged significantly in the past year and a half, attracting prominent sponsors such as Estrella Galicia 0.0, Santander, and Richard Mille. This expanding support reflects both his success as a driver and his appeal off the track.
The Impact of Carlos Sainz’s Style on His Career and F1’s Image
Carlos Sainz’s recognition for his style, particularly his hair, marks an important cultural trend within Formula 1, where driver personalities and appearances increasingly engage fans. The endorsement by tennis star Carlos Alcaraz highlights a crossover appeal between sports, showing how image and performance combined can amplify an athlete’s influence worldwide.
As Sainz continues to build his achievements on the track alongside his growing brand partnerships, his role as a style icon is likely to expand. This development enhances his standing within motorsport and elevates Formula 1’s broader connection with fashion and lifestyle audiences globally.