Young’s Motorsports has announced an exciting international collaboration for the NASCAR Xfinity Series Focused Health 250 scheduled for Friday night at EchoPark Speedway in Georgia. This partnership features Brand South Africa and several prominent South African organizations sponsoring driver Anthony Alfredo and his No. 42 Chevrolet Camaro, creating global exposure for the team’s efforts.
The cooperation marks a unique crossover between NASCAR and an international promotional campaign, aiming to showcase South African culture, innovation, and business prominence to motorsports fans worldwide.
Prominent Sponsors and Their Role in the Partnership
The No. 42 car will prominently display Brand South Africa on its hood, symbolizing the country’s commitment to enhancing its global image through this high-profile event. Several supporting partners contribute to this endeavor, including companies known for their distinctive products and missions:
Brooklyn Biltong produces high-quality, grass-fed beef snacks, inspired by Brooklyn’s bold character, focusing on clean, protein-rich food without fillers.
Superformance LLC, an American automaker founded in 1996, specializes in manufacturing turnkey continuation versions of iconic 1960s sports cars, such as the Shelby Cobra and GT40, maintaining official licensing.
7th House offers a unique combination of cocktail craftsmanship and culinary artistry, blending classic mixology with creative storytelling inspired by elemental forces, presenting a nostalgic yet modern experience of southern hospitality and astrological themes.
HERO is a farmer-owned cooperative dedicated to healing the environment and promoting sustainable, regenerative food systems, connecting consumers directly with farmers to support human and planetary health.
The International Rhino Foundation, based in Texas since 1989, focuses on conserving all five rhino species through funding, conservation teams in Africa and Asia, and advanced research.
The Lekker Network connects South African professionals and entrepreneurs worldwide through a philosophy rooted in Ubuntu, aiming to amplify stories and create cross-border opportunities.
Brand South Africa’s Strategic Goals for NASCAR Engagement
As a government agency, Brand South Africa uses this NASCAR initiative to promote the country’s economic potential and cultural richness internationally. This partnership allows South African business leaders, dignitaries, and VIPs to engage with U.S. counterparts through a business roundtable held at the Global Atlanta offices before the race.
This event intends to strengthen trade relationships, encourage foreign direct investment, and celebrate ongoing international cooperation while exploring future ventures in motorsports and commerce development.
Anthony Alfredo’s Perspective and Race Expectations
Anthony Alfredo expressed his excitement ahead of the race, emphasizing the opportunity to compete at EchoPark Speedway with strong South African backing.
I am thrilled to head to EchoPark Speedway with South Africa and Brooklyn Biltong,
Alfredo said.
It’s a really fun track and one our team has had circled on the schedule because we know we can succeed there.
He added,
“I’m looking forward to racing at the front of the field with this great-looking race car and contending for a win!”
Project Coordinator Highlights Milestone for South Africa in NASCAR
Arnout Kok, project coordinator, reflected on the significance of this collaboration, noting its evolution over seven years.
This weekend represents the culmination of seven years of collaboration with Brand South Africa across NASCAR,
Kok said.
Now, with Young’s Motorsports and Anthony Alfredo leading the way, we’re reaching a new milestone—marking the first time a top-three NASCAR Series car is fully dedicated to promoting South Africa and its business community.
Race Details and Broadcast Information
The NASCAR Xfinity Series Focused Health 250 is set to begin at 7:30 p.m. Eastern Time on Friday, June 27, at the EchoPark Speedway. Fans can follow the race through multiple platforms, including the CW television network, PRN radio, and SiriusXM NASCAR Radio channel 90.
Broader Impact of the Brand South Africa NASCAR Collaboration
This partnership extends beyond just motorsports, serving as a platform for South Africa to foster economic growth and cultural exchange through a global stage. By aligning with a popular American sports series and engaging business communities on both continents, Brand South Africa is positioning itself to build lasting international relationships and elevate awareness of its nation’s advantages and heritage.
With Anthony Alfredo driving the No. 42 Chevrolet Camaro, supported by innovative South African and global partners, this event exemplifies a spirited convergence of sportsmanship, culture, and commerce poised to leave a significant mark on the NASCAR Xfinity Series and its audience.