Retired MMA fighter Jon Jones has announced his new career move as Chief Performance Officer at Ketone-IQ, a company that offers high-performance energy supplements. Jones aims to leverage his experience to educate both athletes and everyday consumers on the benefits of the Ketone-IQ product. This shift comes after his retirement from competitive fighting and represents a departure from his previous lifestyle.
Understanding Ketone-IQ and Jones’s Involvement
Ketone-IQ is marketed as an advanced energy drink designed to avoid the tolerance issues often associated with caffeine, while preventing the energy crashes common in sugary beverages. The product emphasizes its role as a “superfuel” within its macronutrient blend to boost mental clarity and focus. Jon Jones expressed enthusiasm about his new position in an Instagram post, stating,
“I couldn’t be more thrilled to announce my new position at Ketone as their Chief Performance Officer.”
He also highlighted the personal impact of the product on his daily routine:
“Ketone-IQ has been a game-changer in my daily life, giving me more mental clarity, focus, and fuel to take me through each and every day. I believe in it so much that I became a co-owner of the company. Try it, this stuff slaps.”
Fan Reactions and Market Considerations
Despite Jones’s excitement, the response from fans on social media has been largely critical. Many comments focused on Jones’s recent avoidance of a fight with newly crowned undisputed heavyweight champion Tom Aspinall. Additionally, some followers cautioned Ketone-IQ executives about Jones’s controversial past, which has raised concerns about his business affiliations. Regarding product pricing, Ketone-IQ currently sells 24 servings for $108, equating to $4.50 per serving.
Potential Impact and Future Prospects
Jon Jones’s move into a corporate performance role signals a new chapter for the former UFC star, shifting his legacy away from fighting to business leadership. His influence could help elevate awareness of Ketone-IQ among athletes and fitness enthusiasts, but ongoing skepticism may affect the brand’s reception. How this partnership evolves will be closely watched by both fans and the supplement industry, marking a notable example of an athlete transitioning to a performance-focused executive position after retirement.