Golden State Warriors star Stephen Curry has strengthened his relationship with Chase through a new brand partnership announced in early 2025. Joining forces with Hollywood actor Kevin Hart and Las Vegas Aces center A’ja Wilson, Curry becomes part of Chase’s exclusive promotional team, reflecting the company’s $783 billion market valuation. This collaboration highlights Curry’s influence beyond basketball, leveraging his longstanding connection with the Chase brand.

Chase’s Strategy: Combining Sports and Entertainment Stars

Chase has assembled a notable lineup including Curry, Hart, and Wilson, each bringing a unique appeal to the brand’s diverse audience. While Curry has maintained a decade-long partnership with Chase, Wilson’s involvement began more recently in 2025. Kevin Hart also shares a significant affiliation with the brand, making this alliance a strategic effort to connect across sports, entertainment, and popular culture. The blend of NBA, WNBA, and Hollywood personalities is intended to deepen Chase’s engagement with their core demographics.

NBA Offseason Offers New Opportunities Beyond the Court

The announcement coincides with the NBA offseason, following the Oklahoma City Thunder’s championship victory. While many players take this time to rest, Curry is channeling his energy into furthering his partnership with Chase. This move comes as fans eagerly anticipate how Curry’s off-court endeavors will complement his celebrated basketball career.

Community and Brand Impact of the Collaboration

By aligning with individuals known for their excellence in sports and entertainment, Chase aims to reinforce its presence in the competitive financial services market. Stephen Curry’s role in this partnership is particularly significant given his influence within both the NBA and broader cultural landscape. The collaboration is expected to drive brand loyalty and inspire new initiatives that resonate with Chase’s broad customer base.