LIV Golf has partnered with Malbon Golf to unveil a limited-edition apparel collection at the 2025 LIV Golf Dallas event, held from June 27 to June 29 at the Maridoe Golf Club in Texas. The collaboration combines performance-driven golf wear with stylish lifestyle designs, marking a new chapter in golf fashion.
Golf fans can explore and purchase select pieces from the collection online starting June 26 via Shop.LIVgolf.com. This debut partnership seeks to push the boundaries of traditional golf apparel by blending sport functionality with bold aesthetics.
Charley Hull Champions the New Era of Golf Style
Charley Hull, a prominent LPGA Tour professional and Malbon Golf ambassador, expressed enthusiasm about the partnership after joining Malbon in 2024 following her departure from Nike. She praised the brand’s innovative approach to golf wear for its fresh creative direction and contemporary flair.
LIV Golf’s Vision: Attracting New Fans through Trendsetting Design
Adam Harter, Chief Marketing Officer of LIV Golf, emphasized the brand’s impact on reshaping golf culture, stating the collaboration aims to energize the sport by appealing to younger and more diverse audiences. He noted Malbon’s unique position in golf fashion has resonated strongly within the golf community.
Malbon Golf’s Rise as a Bold Leader in Golf Apparel
Since its founding in 2017 by Stephen and Erica Malbon, Malbon Golf has established itself through daring and inventive designs that challenge the conventional golf dress code. The brand’s growing influence is reflected in its expanding fanbase among golfers seeking apparel that balances style with performance.
Competitive Excitement at LIV Golf Dallas
As the LIV Golf Dallas tournament begins, thirteen teams consisting of four players each, along with two individual wild card entries, will compete for a substantial $20 million prize pool. The individual winner stands to earn $4 million. The event’s opening round features a shotgun start, where participants tee off simultaneously from different holes.
Among the notable competitors are Dustin Johnson, Bryson DeChambeau, and Jon Rahm, who are expected to deliver stellar performances throughout the event. The tournament setup guarantees dynamic and fast-paced action, captivating fans with both skillful play and sportsmanship.
Implications for Golf’s Future
The Charley Hull Malbon Golf Collaboration symbolizes a shift in golf’s fashion and cultural landscape, reflecting a broader effort to modernize the sport and attract new audiences. As LIV Golf Dallas progresses, this fusion of style and competitive excellence highlights the evolving identity of golf in the 21st century.
Golf enthusiasts and observers alike are encouraged to follow the event for updates on the competition and to witness how this innovative apparel partnership influences the sport’s direction.