New York Giants quarterback Russell Wilson recently showcased his stepson, Future Zahir Wilburn, by sharing photos of the 10-year-old modeling 3BRAND’s fresh clothing line in New York City. The posts featured Future wearing a vibrant graphic Fired Up T-shirt and shorts, shining a light on the brand’s latest collection.
Future, who is the son of singer Ciara and rapper Future, became part of Wilson’s family after he married Ciara in 2016. The highlight of Future modeling for 3BRAND aligns with Wilson’s ongoing efforts to promote his athletic wear label, which partners with Nike to create colorful and spirited sports apparel.
3BRAND Supports Youth Through Fashion and Philanthropy
3BRAND’s recent collections, like the Fired Up series introduced earlier this year, feature bright, energetic designs aimed at inspiring confidence. Part of the proceeds from the label benefits the Why Not You Foundation, a nonprofit founded by Wilson to back educational and youth empowerment projects.
Ciara expressed enthusiasm for the new release on social media back in April, describing it as “new 3Brand drip” and stating she was “sooo fired up for this.” This enthusiasm reflects the family’s commitment to blending fashion, sport, and positive community impact.
Future’s Growing Athletic Prominence and Family Support
Throughout 2025, Future has drawn attention for his promising baseball talents, often celebrated by Wilson. Earlier this year, Wilson shared images of Future in a Yankees uniform at a local game, expressing encouragement and admiration.
“Young Baller. Love seeing you shine! Grateful for moments like these at the Ballpark Together. Next Jeter?” Wilson said while tagging the Yankees and MLB accounts.
Wilson also actively supports Ciara’s achievements, recently honoring her historic Rolling Stone Africa cover by calling her “My Queen.”
Russell Wilson’s Transition to the New York Giants and NFL Outlook
This season marks Wilson’s move to the New York Giants, where he joins a competitive quarterback group including Jameis Winston, Tommy DeVito, and rookie Jaxson Dart. Before this transition, Wilson completed a strong year with the Pittsburgh Steelers, throwing 16 touchdown passes and over 2,400 yards, helping the team reach the playoffs.
Wilson’s visibility in New York will likely boost attention for the 3BRAND label and his family’s initiatives, combining his NFL career and brand promotion under one high-profile platform.