Nike has unveiled a new sneaker honoring Colorado Buffaloes head coach Deion Sanders, sparking excitement from NFL star Travis Kelce. The release highlights the ongoing collaboration between Nike and Sanders, which includes special edition footwear linked to his legacy.
Nike’s New Release Celebrates Deion Sanders and His Legacy
Deion Sanders, now 57, extended his relationship with Nike in 2024, working alongside his son, Cleveland Browns rookie quarterback Shedeur Sanders. The brand also teamed up with his eldest son, Deion Sanders Jr., to design a signature version of the Nike Diamond Turf 92. This new sneaker features a black base accented by white and red detailing on the swoosh and interior, created to honor Coach Prime’s influential career, according to Sneaker Bar Detroit.
Travis Kelce Reacts to the Deion Sanders Collaboration
After the sneaker’s announcement, Deion Sanders shared images of the tribute shoe on Instagram, catching the attention of Kansas City Chiefs tight end Travis Kelce. Kelce, a Nike athlete since 2013, quickly rose to prominence wearing the brand‘s gear throughout his NFL career. His connection with Coach Prime, both well-known figures in the sport, adds depth to his enthusiastic response.
The Nike Air Diamond Turf 92 Black edition is set for release this fall, priced at $155, and will be available on Nike.com as well as at select retailers.
The Significance of This Collaboration for Nike and the NFL Community
This sneaker release highlights Nike’s commitment to honoring influential sports figures while strengthening ties with top athletes like Travis Kelce. The partnership with Deion Sanders and his family emphasizes multi-generational influence within football culture. For fans, this tribute not only commemorates Sanders’ impact but also brings together iconic personalities associated with the NFL and streetwear.