Aaron Judge has become the first active Major League Baseball player to be featured on a Big League Chew pouch, marking a historic moment in the brand’s long-standing association with baseball. The New York Yankees slugger appears on limited-edition Grand Slam Grape pouches, which are available at select retailers and on the Big League Chew website this month, highlighting his unique connection to the classic shredded gum.
The Personal Connection Between Aaron Judge and Big League Chew
For Judge, this collaboration carries deep personal meaning beyond a typical endorsement. Big League Chew has been part of his childhood memories, and now his image on the packaging represents a milestone.
“Big League Chew has always been more than gum — it’s a part of the game,”
Judge said.
“I chewed it as a kid, and now being on the pouch is surreal. It’s a full-circle moment and an honor.”
Supporting Youth Through the Aaron Judge All Rise Foundation
The partnership also serves a philanthropic purpose. A portion of the sales from the limited-edition pouches will benefit the Aaron Judge All Rise Foundation, which dedicates itself to youth programs centered on leadership, character building, and community engagement. The foundation’s logo is prominently displayed on the packaging, adding significance to the release and strengthening Judge’s commitment to giving back.
Big League Chew Embraces Judge’s Role as a Baseball Icon
Brian Bailey, managing partner of Big League Chew, praised Judge not only for his excellence on the field but also for his character and alignment with the brand’s values.
“Aaron Judge is a modern icon of the game,”
Bailey said.
“He brings the same sense of fun, authenticity, and wow-factor to the game that Big League Chew has always stood for.”
Since his breakthrough in 2017, Judge has been one of baseball’s prominent figures, earning two MVP awards and four Silver Slugger honors. His performance continues to impress in 2025, leading the league in OPS and slugging .354 with 30 home runs and 67 RBIs, anchoring the Yankees’ lineup.
Aaron Judge’s Enduring Impact on Baseball and Beyond
This unique partnership highlights Judge’s stature as both a top athlete and a role model. Featuring his likeness on Big League Chew pouches connects generations of baseball fans, from young Little Leaguers who grew up with the gum to current MLB enthusiasts. The collaboration also reinforces Judge’s dedication to positively influencing youth through his foundation, suggesting his influence will extend well beyond the playing field in coming years.