Steve Newmark, a key figure at RFK Racing since 2010, will be stepping away from the organization after 15 years, marking a surprising shift for the team. This departure comes as Newmark prepares to transition to a new role at the University of North Carolina in 2026, a move that has drawn full support from RFK Racing co-owner Brad Keselowski.
Having played a vital role in RFK Racing’s operations during years of restructuring, Newmark helped steer the team through significant changes under Keselowski’s leadership. Currently, RFK Racing fields full-time teams including drivers Chris Buescher and Ryan Preece, but Newmark’s exit signals a major adjustment for the organization’s future.
Newmark’s Contributions to RFK Racing’s Growth and Stability
Over the past decade and a half, Steve Newmark has been centrally involved in RFK Racing’s evolution, contributing not only to the day-to-day operations but also leading key strategic initiatives. His efforts were critical during the team’s downsizing and rebranding phases, helping to solidify partnerships that have strengthened the organization’s competitive position.
The team publicly acknowledged Newmark’s leadership and vision in their announcement, expressing heartfelt gratitude for his dedication. They emphasized how his guidance has helped shape the trajectory of RFK Racing and confirmed he will remain engaged during the transition period.
University of North Carolina’s Athletic Program Welcomes Newmark
Steve Newmark’s new appointment at the University of North Carolina follows significant changes within the university’s athletics department. Bubba Cunningham, who has served as UNC’s athletic director since 2012 and overseen 24 national championships, will be moving into a senior adviser role designed to oversee forward-looking athletic projects.
Newmark will officially fill Cunningham’s previous position in 2026, returning to his hometown of Chapel Hill to join a highly respected collegiate sports program. He expressed enthusiasm about this next chapter, calling it a privilege to be involved in such a historic and successful institution.
Brad Keselowski’s Public Praise and Newmark’s Reflections
Brad Keselowski took to social media to honor Newmark’s impact on RFK Racing and to publicly endorse his future at UNC. Keselowski emphasized Newmark’s influence on the team’s identity and crucial partnerships.
“As he transitions to the University of North Carolina, we fully support this next chapter and wish him all the success in his new and exciting role,”
Keselowski stated.
Steve Newmark’s impact can be seen across many pivotal moments in our organization’s evolution—from our rebranding efforts to the development and strengthening of key partnerships.
As he transitions to the University of North Carolina, we fully support this next chapter and… https://t.co/W6EzcBstmt
— Brad Keselowski (@keselowski) July 1, 2025
Meanwhile, Newmark reflected on his time at RFK Racing, describing himself as “incredibly fortunate” to have spent 15 years with the team. He highlighted the opportunity to learn from legendary figures such as Jack Roush and John Henry and expressed confidence in the team’s potential for success on and off the track.
He shared his excitement about joining UNC’s athletic program and his commitment to contributing to the pursuit of championships in collegiate sports.
“Join one of the most respected and successful programs in college sports,”
he said about his new role.
Looking Ahead: The Impact of Newmark’s Transition on RFK Racing and UNC Athletics
Steve Newmark’s transition represents a significant moment for both RFK Racing and the University of North Carolina. For RFK, replacing a longtime executive integral to their recent growth will be a challenge during a competitive period in the Cup series. However, the support expressed by Brad Keselowski suggests continuity and optimism moving forward.
At UNC, Newmark’s arrival signals a new phase for the athletic program as it builds on its storied history. With leadership changes already underway, his expertise in sports management is expected to play a key role in sustaining the university’s success and advancing ambitious future initiatives.
As Newmark embarks on this next chapter, the shared sentiments of mutual respect and confidence from RFK Racing and Brad Keselowski affirm a positive outlook for all parties involved.