Damian Lillard, the nine-time NBA All-Star, has introduced his latest signature sneaker, the Dame X, priced at $95 ahead of his anticipated return to the league. The new shoe will be available starting Thursday, coinciding with a pivotal moment as Lillard recovers from a torn Achilles and navigates free agency for the first time in his career.

Details of the New Dame X Sneaker

This release marks Lillard’s tenth signature shoe since partnering with Adidas before his rookie season in 2012-13, and his first since signing a lifetime endorsement deal with the brand last December. Only a select few active NBA players—including LeBron James, Kevin Durant, and Stephen Curry—share this prestigious arrangement.

The Dame X sneaker is designed for athletic performance featuring a lightweight textile upper for breathability, along with multi-directional traction on its rubber outsole. Adidas also incorporated an ultralight Lightstrike midsole to enhance speed and responsiveness on the court.

Lillard’s Current Status and Career Context

Just days before the shoe’s release, Lillard was waived by the Milwaukee Bucks in a surprising move that caught many analysts and fans off guard. Having spent his last two seasons in Milwaukee, he now faces a new chapter as a free agent while continuing rehabilitation from a serious injury.

Despite uncertainties, Lillard remains hopeful about returning to NBA action during the 2025-26 season, adding significance to the timely launch of his accessible Dame X shoe, which merges performance with affordability.