The Atlanta Hawks made notable moves early in the NBA free agency period, acquiring Luke Kennard on a one-year, $11 million deal and completing a sign-and-trade for Nickeil Alexander-Walker. These additions aim to improve the Hawks’ roster by addressing their persistent three-point shooting weaknesses and providing better support for star guard Trae Young as they pursue a stronger position in the competitive Eastern Conference.
Solving the Hawks’ Shooting Challenges with Kennard’s Accuracy
Despite bringing in Kristaps Porzingis earlier this offseason, the Hawks have continued to prioritize enhancing their perimeter shooting. Luke Kennard’s career three-point shooting percentage of 43.8% highlights his status as one of the NBA’s top marksmen. He has consistently shot over 40% from beyond the arc since the 2019–2020 season, making him an ideal fit to boost the Hawks’ offensive efficiency and spacing on the court.
Although Kennard is not known for his defensive impact, his offensive skills offer an immediate advantage off the bench. His ability to stretch defenses will create more open lanes and scoring chances, especially benefiting Trae Young’s playmaking by allowing more room to operate.
Franchise Changes Reflect a Renewed Competitive Outlook
This offseason, the Hawks’ front office experienced key shifts that underline a fresh ambition to establish a stable and winning culture within the organization. The team’s general manager recently discussed how cultivating an environment that attracts and retains talent is vital, referencing the Oklahoma City Thunder as a successful model of this philosophy.
With these changes, the Hawks have focused on upgrading their roster thoughtfully, evidenced by the acquisitions of Alexander-Walker and Kennard to fill specific team needs. Kennard’s outstanding three-point average of 45.4% over the past five seasons will be an important factor in the Hawks’ strategy moving forward.
Improved Floor Spacing to Address Past Offensive Struggles
The Hawks ranked 18th last season with a 35.8% three-point shooting clip, which was adequate but insufficient during decisive games such as the Play-In Tournament where outside shooting faltered. Adding Kennard, alongside priorities like Porzingis and Alexander-Walker, signals clear intent to enhance the team’s long-range shooting capabilities under the new management.
Beyond shooting, Kennard is likely to serve as a secondary ball-handler, contributing to Atlanta’s offensive fluidity. His presence will facilitate pick-and-roll plays with Trae Young, opening space for clean looks and exploiting defensive weaknesses.
Outlook for the Hawks’ Playoff Contention This Season
Looking ahead, the integration of Luke Kennard into the Hawks’ lineup marks a crucial advancement in their bid to become top contenders in the Eastern Conference. While his defensive contributions may be limited, Kennard’s shooting prowess and offensive versatility provide the team with valuable floor spacing and scoring potential. With a revamped roster focused on complementing Trae Young’s dynamic play, Atlanta aims to achieve a deeper playoff run and improve its league standing, setting a promising course for the upcoming NBA season.