Brad Marchand signs with Florida Panthers as part of a bold push for another Stanley Cup, turning down more lucrative deals from other teams. The Florida Panthers have secured Marchand, along with Sam Bennett and Aaron Ekblad, ensuring a strong core remains together heading into the new season.
This move comes at a time when rumors were swirling about the possible departure of key free agents. By retaining Marchand, who accepted a six-year contract worth $31.5 million, the Panthers signal their unwavering intention to compete at the highest level. Notably, Marchand could have landed a contract with an annual value of $10 million elsewhere, but chose the Panthers and another shot at championship glory instead.
Choosing Loyalty and Legacy Over Dollars
Brad Marchand’s decision stands out as a testament to his competitive spirit and priorities. Despite being undervalued during his years with the Boston Bruins, and achieving two championship titles, Marchand declined to chase higher paychecks after his recent trade to Florida. The move surprised many, given that free agents in their late 30s often opt for short-term, high-value deals to close out their careers.
However, the Panthers’ management—led by general manager Bill Zito—recognized Marchand’s continued excellence. Zito’s willingness to offer a long-term contract was based on Marchand’s standout performances last season, particularly his standout work alongside Eetu Luostarinen and Anton Lundell on the third line.

A New Sense of Belonging in Florida
Although Marchand had long hoped to retire as a Boston Bruin, his trade to the Florida Panthers marked a dramatic shift. Yet, the veteran winger quickly established himself as both a leader and a fan favorite. His growing legacy now includes winning titles with two different teams, and his ability to adapt to Florida’s culture and roster makes his story unique.
Marchand’s age—he’s now 37—did not dissuade the Panthers from offering security and recognition. From the front office to his teammates, Marchand’s relentless drive and positive presence have made a lasting impression in the locker room and on the ice.
Embracing the Panthers’ Identity and Fanbase
The energetic and playful side Marchand brings, including his well-known Dairy Queen visits and animated on-ice antics, fits perfectly with the Panthers’ spirited team culture. He has managed to connect with loyal fans while also keeping the locker room atmosphere light and upbeat during critical moments, especially during Cup celebrations.
Teammates like Anton Lundell and Eetu Luostarinen value his experience, and head coach Bill Zito’s faith in Marchand has paid off with strong leadership and performance. His contributions extend beyond stats, fueling the Panthers’ pursuit of championships through infectious enthusiasm and unwavering commitment.
Setting Sights on Another Stanley Cup Victory
The Panthers, powered by champions such as Aaron Ekblad, Sam Bennett, and Brad Marchand, are once again viewed as a serious Stanley Cup threat. Marchand’s decision to prioritize another title shot over higher earnings demonstrates his ongoing desire for success on the biggest stage. With the new deal in place, Marchand’s focus remains firmly on leading Florida to another championship celebration while solidifying his reputation as a dedicated champion with a lasting impact on the game.
Our Reader’s Queries
Q. How many times has Brad Marchand broken his nose?
A. Sorry

