NASCAR’s presence in Chicago remains uncertain despite recent excitement from fans during a weekend of racing on the city’s streets. The critical factor influencing whether the sport will return next year centers on a specific contractual option. Denny Hamlin, a prominent Cup Series driver and co-owner of 23XI Racing, recently highlighted this pivotal detail connecting NASCAR’s future with the city.

Hamlin’s perspective on the situation carries weight, as he shares a deep connection to Chicago through his partnership with NBA legend Michael Jordan and ties to local sponsors like McDonald’s. His comments suggest that the decision to continue racing downtown hinges primarily on the city’s and NASCAR’s willingness to extend their agreement.

Denny Hamlin’s Strong Ties to Chicago and NASCAR’s Stakeholders

Denny Hamlin is not only active on the track but also has an ownership role in 23XI Racing, alongside Michael Jordan, whose legacy in Chicago is significant. This relationship, combined with sponsors rooted in the city, creates a powerful interest in keeping NASCAR’s Chicago Street Race on the calendar.

In a recent podcast episode of ‘Actions Detrimental,’ Hamlin shared his enthusiasm about the venue and its fan impact. He noted,

“Walking down the front stretch, you still feel like you’re at a legit racetrack,”

praising the event’s atmosphere. Furthermore, he emphasized the pending contract option:

“I don’t know, just hopefully they got a two-year option, I guess on this. Probably, the city has that option. So, they’ll need to talk about it for sure and see if it makes financial sense for everyone above, you know, everyone involved. But I certainly hope that we go back.”

This two-year option is the centerpiece of current discussions. The original contract between NASCAR and Chicago was for three years, with an included extension clause. However, no official confirmation has emerged regarding the activation of that extra term.

Before the recent race, Hamlin expressed why maintaining the Chicago Street Race is vital. He observed the crossover appeal it has generated:

“I can just tell you that non-racing fans at the hotel that I’m staying at are talking about the race.”

This underlines how the event has introduced new audiences to NASCAR.

Analyzing the Prospects for the Chicago Street Race and Alternatives

The expiration of the three-year deal marks a turning point for NASCAR in Chicago. Fans and local officials alike await clarification on whether the race will return, with discussions including possible schedule changes to ease local traffic issues, such as moving the event away from the traditional Fourth of July weekend.

Another proposal involves relocating the race back to Chicagoland Speedway, a track owned by NASCAR located about an hour from downtown Chicago. However, Hamlin does not see that option as a substitute for the urban street race. He said plainly,

“Chicagoland is not a substitute for this race,”

adding,

“I would like to see us run both.”

The importance of the Chicago Street Race extends beyond logistics; it has served as a gateway to diversify NASCAR’s fanbase, especially by attracting urban communities not traditionally engaged with the sport. The event’s reach was highlighted when Derrick Rose, the former NBA star and grand marshal, openly acknowledged his newfound interest in NASCAR following the race.

With cities like San Diego reportedly expressing interest in hosting similar street races, NASCAR faces critical decisions about where to focus its resources and growth strategy. Hamlin’s remarks underscore Chicago’s unique value in this vision and his hope that the city remains a key destination for NASCAR’s future events.

Our Reader’s Queries

Q. How did Denny Hamlin get so rich?

A. Denny Hamlin started racing full-time in the Cup Series in 2006 with Joe Gibbs Racing. Since then, he has achieved an impressive career. He has won 51 Cup Series races, including the prestigious Daytona 500 three times—in 2016, 2019, and 2020. Throughout his career, he has also earned millions of dollars.

Q. Why did Denny Hamlin sue NASCAR?

A. Last year, 23XI and Front Row decided to sue NASCAR because they didn’t want to agree to new charter renewals. They wanted a court order to let them be recognized as chartered teams this season. However, this Thursday, the Fourth Circuit Court of Appeals in Richmond, Virginia, sided with NASCAR instead.

Q. How did Denny Hamlin get rich?

A. He built a huge $65 million fortune through his career earnings, endorsements, team ownership, and real estate investments.

Hamlin’s Secret to Wealth: ✔ Huge earnings from NASCAR race prizes and contracts. ✔ Long-term deals with sponsors like FedEx, Jordan Brand, and Toyota.

Q. How is Denny Hamlin so rich?

A. Hamlin has built his wealth through several sources. He has earned a lot from NASCAR race wins and contracts. Long-term sponsorship agreements with companies like FedEx, Jordan Brand, and Toyota have added to his income. Additionally, he co-owns 23XI Racing with Michael Jordan, expanding his role from racer to businessman.