Lionel Messi’s bodyguard, Yassine Cheuko, has issued a bold challenge to YouTuber-turned-boxer Logan Paul amid their ongoing legal dispute. The conflict centers around trademark allegations involving Messi’s Mas+ energy drink and the Prime drink co-founded by Paul and KSI in 2022. Paul initially claimed in October that Mas+ copied Prime’s design, sparking a legal battle between the two parties.
Following Paul’s accusation, Mas+ responded by filing a lawsuit seeking a declaratory judgment to confirm it did not infringe on Prime’s intellectual property. Prime then countersued, insisting that Mas+ violated its trademark due to similarities in both design and tagline. With legal negotiations failing to resolve the issue, Logan Paul proposed a boxing match against Messi as an alternative way to settle the dispute.
Messi’s Bodyguard Steps Forward with a Direct Fight Offer to Logan Paul
Rather than allowing the proposal to go unanswered, Yassine Cheuko intervened, offering himself as a challenger instead of Messi. In a video posted on Instagram, Cheuko issued a fierce message to Logan Paul, accusing him of avoiding the fight despite widespread attention. He demanded Paul sign a contract to fight in Miami’s Chase Stadium and expressed readiness with gloves and arrangements set.
“Lolo, look what I got. When I’m gonna smash you’re gonna have you name on your face. Look, everything is ready. Gloves are ready, contract ready. Everybody’s waiting for the fight. And you still hiding, I got message from everywhere: Africa, America, Europe, everywhere and you’re still hiding, Lolo! Sign the contract and don’t tell me to come to Puerto Rico. We’re gonna fight here in Miami at Chase Stadium. So sign the contract. I’m waiting Lolo. Everybody’s waiting, the world is waiting”
—Yassine Cheuko, Lionel Messi’s Bodyguard
The provocative message highlights Cheuko’s frustration with Paul’s evasiveness and underscores the global attention the dispute has attracted.
Logan Paul’s Previous Call for a Boxing Match to Resolve the Dispute
In February, Logan Paul publicly suggested settling the dispute through a boxing match against Lionel Messi. He posted a video addressing the controversy surrounding the alleged trademark infringement and his countersuit. Paul pointedly called out Messi’s team for copying Prime, emphasizing the seriousness of the conflict and inviting a showdown in the ring.
“Brother, you copied us. Everyone saw it. They saw what you did. Everyone notices it and then we got sued. Hold on, wait, what? This ain’t justice. So we countersued, obviously. If you can’t beat the best, you gotta be the best. But that’s illegal. That’s trademark infringement. We’re holding him accountable, and it’s harassment? All jokes aside, I will consider dropping this if Logan Paul vs Messi [gets made in] 2025. I’ll see you in the ring, brother.”
—Logan Paul, YouTuber and Boxer
This challenge further heightened tension between the parties, intertwining the legal fight with their public rivalry.
The Role of Messi’s Bodyguard and His Connection to Inter Miami
Yassine Cheuko, who became Messi’s bodyguard following the player’s transfer to Inter Miami in 2023, was reportedly selected by club co-owner David Beckham to provide personal security. His involvement in the dispute adds an intense, protective angle to the unfolding narrative, as Cheuko actively defends Messi’s interests beyond the courtroom.
Significance of the Ongoing Dispute and What Lies Ahead
The escalating legal and personal confrontations between Lionel Messi’s camp and Logan Paul over their competing energy drinks illustrate how business conflicts can spill over into public and physical challenges, attracting global attention. Cheuko’s outspoken warnings and Paul’s willingness to engage in a boxing match suggest this saga may continue to escalate in both the legal arena and possibly the boxing ring. Fans and observers worldwide remain eager to see whether the dispute will ultimately be settled in court or through the prospect of a high-profile fight.
Our Reader’s Queries
Q. Is Lionel Messi a billionaire?
A. By 2024, Lionel Messi’s net worth is estimated to be between $650 million and $800 million, placing him among the world’s wealthiest and best-paid athletes. His varied investments also contribute significantly to his substantial earnings.