Kyren Williams is reportedly showing increased explosiveness as he prepares for the upcoming NFL season, a development that offers hope for Los Angeles Rams fans eager for a standout year from their running back. Entering his fourth season in the league, Williams has proven to be a reliable contributor, particularly over the last two years, but the questions about whether he can elevate his play to a higher level remain.
While Williams has demonstrated strong yardage and production numbers, his ability to make explosive plays and limit costly turnovers has been less consistent. Whether the improvements in his explosiveness will translate to overall better performance for the Rams this year remains to be seen.
Rams Running Backs Coach Highlights Williams’ Growth
Rams running backs coach Gould has noticed a distinct improvement in Williams’ explosiveness, praising his increased power and stability during his runs. Speaking to Wyatt Miller of TheRams.com, Gould remarked:
“The first thing that stood out to us was his explosiveness,”
—Gould, Rams RBs Coach
He continued,
“… One of the things (I noticed) was just his ability to stay grounded through some of his runs that was really, really evident in the work that he’s put in, so really, really pleased with that.”
—Gould, Rams RBs Coach
Williams is entering a critical season as the final year of his rookie contract, which adds motivation to deliver on the field. Although contract talks between his agent and the Rams have been ongoing for months, no agreement has been made yet, making any performance improvement potentially key to securing an extension before the season begins.
Williams’ Role Amid Rams’ Strategic Team Moves
While Williams’ development is central to the Rams’ offensive hopes, the team is also managing other key players and assets. Byron Young, a talented pass rusher, is viewed as one of the Rams’ most tradable assets due to contract situations and roster changes. As noted in a report from si.com, Young’s contract negotiations and future with the Rams are intertwined with the team’s plans to accumulate draft capital, particularly if their pursuit of a quarterback in 2025 does not pan out.
Alongside Young, players like Puka Nacua, Kobie Turner, and Steve Avila are also approaching key contract milestones, indicating a dynamic offseason behind the scenes for the Rams. This broader context makes Williams’ potential breakout season even more significant for the team‘s immediate offensive capabilities.
Coaching Confidence and Team Outlook
Coach Gould expressed optimism about his own growth and its impact on the players, signaling a positive environment for development. He stated,
“I’m better as a coach, then I think that’s gonna reflect on the players.”
—Gould, Rams RBs Coach
This determination from the coaching staff aligns with the overall hopeful tone surrounding Williams’ improvements and the Rams’ ambitions for the season.
Expanding the Rams’ Reach Beyond Football
The Los Angeles Rams have also been active off the field, recently announcing a multi-year partnership with the Green Coffee Company to make Juan Valdez® the official coffee of the Rams. This move reflects the team’s strategy to strengthen its brand and connect with a wider audience through authentic, high-quality products.
Ted Skodol, Chief Revenue Officer of Green Coffee Company, emphasized the significance of this partnership, saying,
“Premium 100% Colombian coffee is coming to captivate Rams fans. This announcement is an important milestone in our mission to bring the best of Juan Valdez to the North American market, highlighting the brand’s commitment to sustainability and innovation,”
—Ted Skodol, Chief Revenue Officer, Green Coffee Company
He added,
“Through this partnership with the Los Angeles Rams, we are opening a new chapter in the brand’s global presence, bringing its authenticity and quality to an even broader audience.”
—Ted Skodol, Chief Revenue Officer, Green Coffee Company
This collaboration illustrates how the Rams are expanding their influence beyond sports, aiming to engage fans through lifestyle and cultural connections.
Looking Ahead to Williams’ Potential Breakout Season
As the Rams prepare to begin their campaign, all eyes will be on Kyren Williams as he attempts to harness his improved explosiveness and deliver a breakout year that could solidify his place as a premier running back in the NFL. His performance could be pivotal not only for the team’s offensive success but also for his career trajectory, particularly in securing a contract extension. The Rams organization and its fan base remain hopeful that this evolution in Williams’ game will translate to impactful plays on the field and a more dynamic rushing attack.
Our Reader’s Queries
Q. What did Sean McVay say about Kyren Williams?
A. I really appreciate that Kyren has been present, leading, and doing what he always does. I’m happy with the progress we’ve made, but there isn’t any news about a deal at the moment.