Starting in 2026, Formula 1 fans in the United States may have two streaming choices, as Apple has become the frontrunner in the bid for US media rights, while Formula One Management (FOM) plans to maintain the F1 TV service. This development follows the expiration of ESPN’s current US broadcasting deal at the end of 2025, with Apple’s bid reportedly valued at a minimum of $150 million annually.
Success of “F1: The Movie” Sparks Apple’s Interest in Formula 1
Apple’s pursuit of the US Formula 1 rights is largely influenced by the strong box office performance of F1: The Movie, directed by Joseph Kosinski and produced by Jerry Bruckheimer. Starring Brad Pitt and Damson Idris, the film quickly became Apple’s highest-grossing theatrical release, generating over $293 million worldwide within its first ten days. This success has encouraged Apple to expand its Formula 1 involvement beyond just streaming rights.
Apple’s Broader Commitment Includes a Lewis Hamilton Documentary
In addition to aiming to acquire exclusive Formula 1 streaming rights in the US, Apple is developing a documentary about seven-time world champion Lewis Hamilton. Apple CEO Tim Cook highlighted Hamilton’s inspiring journey from humble beginnings to Formula 1 stardom, emphasizing the importance of his story:
“Lewis is very inspiring for me,”
Cook told Reuters.
“He came from a working-class family. He broke all of the ‘then rules’ about who was going to be driving and who couldn’t drive. Started with a go-kart and now he’s an F1 driver. That’s an incredible life story.”
“Fortunately, we’re also doing a documentary on Lewis, and I can’t wait. I can’t wait, because I think it’s the ripple in the pond that will inspire millions of people.”
This documentary represents Apple’s deeper engagement with Formula 1 personalities and their stories, reinforcing the company’s passion for the sport.
Negotiations Continue as ESPN Faces a Challenging Offer
While Apple is currently leading the bidding process, discussions remain ongoing. Industry insiders suggest that Disney-owned ESPN is unlikely to match Apple’s lucrative offer, which would grant exclusive US broadcasting rights. Nonetheless, Motorsport.com reports that FOM intends to preserve the F1 TV streaming service for American viewers, ensuring multiple options remain available.
Impact and Future Implications for US Formula 1 Fans
If Apple secures the US Formula 1 rights, the sport may see enhanced visibility through a major tech company’s platform, potentially attracting new audiences with innovative streaming features and exclusive content. Coupled with FOM’s continued support of F1 TV, fans in the United States could benefit from an expanded and diversified viewing experience starting in 2026.
Our Reader’s Queries
Q. Why is 17 banned in F1?
A. In Formula 1, the number 17 is the only driver number that has been officially retired. This honors Jules Bianchi, a French driver who had a terrible accident at the 2014 Japanese Grand Prix while using #17.
Q. Which F1 driver has ADHD?
A. Lewis Hamilton, born in 1985, is a British race car driver currently in Formula One with Mercedes. He previously raced for McLaren. Hamilton openly talks about living with ADHD and shares the various interests and hobbies he pursues.
Q. Why is number 17 banned in F1?
A. The number 17 was retired to honor Jules Bianchi, a French driver who passed away in 2015 due to head injuries from a crash.
Jules used the number 17 during his races, and the FIA decided to permanently retire it as a sign of respect.
Q. Is number 69 allowed in F1?
A. Drivers can pick any number from 0 to 99 for themselves, but not 1. The number 1 is reserved for the World Drivers’ Champion, who can choose to use it or not.