Oscar Piastri, the leading driver in the 2025 Formula 1 championship, has surprising news off the track: he has signed a mid-season contract, though it is not with his current team McLaren. This deal involves a new modelling partnership, reflecting his rising prominence beyond racing.
The Australian racer, who joined McLaren in 2023 and has since delivered his best season yet, currently holds a narrow lead in the drivers‘ standings. Despite being just eight points ahead of teammate Lando Norris, Piastri has maintained his position through consistent performances while McLaren keeps a balanced approach by not designating a clear number one driver.
Emergence of New Challenges at Silverstone
During the 12th round of the 2025 F1 season at the British Grand Prix, Piastri faced a setback as home driver Lando Norris took his first victory at Silverstone. Finishing second, Piastri lost a significant portion of his championship lead, highlighting the ongoing tight race between the teammates. Nonetheless, this on-track disappointment was followed by an off-track win that could boost his confidence moving forward.
Expanding Horizons: Piastri Joins IMG Models
In a notable career development, the 24-year-old has signed with IMG Models, one of the world’s foremost modelling agencies. This new contract aims to enhance Piastri’s opportunities in branding and partnerships, expanding his presence beyond motorsport. IMG Models represents a high-profile roster, including supermodel sisters Gigi and Bella Hadid, Hailey Bieber, and Patrick Schwarzenegger.
Founded in 1987 by sports agent Mark McCormack, IMG Models operates in key cities such as New York, London, Paris, Milan, Los Angeles, and Sydney. The agency was established on the principle that modelling talent needed representation similar to professional athletes. Piastri joins other sports personalities like British tennis player Jack Draper within IMG’s portfolio.
While Piastri’s modelling experience is limited so far, his portfolio includes a shoot for Esquire Australia from the summer of 2024, signaling the start of what may become a significant sideline career.
Implications for Piastri’s Dual Career Paths
This contract with IMG Models suggests that Piastri is strategically balancing his athletic ambitions with growing off-track ventures, a move that could increase his marketability and financial security. As his racing season continues with intense competition against Norris and other drivers, this modelling deal adds a fresh dimension to his public profile and career trajectory.
With the F1 season still in progress, how Piastri manages both his on-track focus and expanding brand opportunities will be closely watched. His development off the track may well complement his efforts in keeping a strong hold on the championship lead.
Our Reader’s Queries
Q. “Did charles leclerc adopt oscar piastri? that answer also changed a few weeks ago, and yes, i did. he’s one of my sons now.”
A. Did Charles take in Oscar Piastri as his own?
Q. How did Lily Zneimer and Oscar Piastri meet?
A. They first crossed paths at boarding school, Haileybury. There, during their second-to-last year, Piastri and Zneimer started dating. “We’ve been together ever since,” Piastri mentioned on the Eff Won podcast in 2023. By then, they had been in a relationship for more than four years.
Q. Is Oscar Piastri a nice person?
A. This is the first time we’ve seen Oscar Piastri, usually calm and friendly, looking upset after a race. I understand why he felt that way. Where I’m from, we might say he seemed a bit grumpy.