Lewis Hamilton’s new Ferrari merchandise has caused a stir among Formula 1 fans after the release of a replica racing suit priced at a staggering £3,400. This controversy emerged as Hamilton continues his first season with Ferrari following his high-profile move from Mercedes earlier this year.
The seven-time world champion, despite last clinching the drivers’ title in 2020, remains one of the sport’s top figures, with many fans eager to purchase items bearing his name. However, the steep cost of the official Puma racing suit has ignited backlash from supporters on social media, who have expressed shock over the price tag.
Fan reactions to the expensive replica racing suit
Many fans took to social media platform X to criticize the merchandise price. One user commented,
Ohhh they are milking it now.
—Anonymous fan
Another questioned the justification for the cost, writing,
Has he worn it himself?? Is his sweat calculated in the price?
—Anonymous fan
Some attempted to clarify the situation by pointing out the suit’s specifications. One explained,
I’m pretty sure it’s like a genuine FIA graded race suit.
—Anonymous user
Adding context to the price, another user noted,
A normal race suit (not FIA grade) is easily £1500 so this isn’t surprising tbh.
—Anonymous user
Hamilton’s ongoing challenges with Ferrari this season
Hamilton’s switch to Ferrari has not yet translated into success on the track in 2025. Over 12 races, the British driver has failed to reach the podium and recently experienced a disappointing moment at Silverstone, where he lost third place to Nico Hulkenberg, marking Hulkenberg’s first top-three finish in his career.
Currently, Hamilton sits sixth in the drivers’ championship standings, trailing his Ferrari teammate Charles Leclerc by one position. Amid the struggles, Hamilton has acknowledged some responsibility for the slow start and remains uncertain about the reasons behind the team’s performance issues.
His visible frustration has sparked speculation about his future at Ferrari, with some suggesting that he could leave the team before his contract expires. Despite this, Hamilton is focused on helping Ferrari position themselves better for the 2026 season.
Implications for Hamilton and Ferrari’s future
The high price of the Ferrari Lewis Hamilton merchandise adds to the tense mood surrounding the driver’s debut season with the Italian team. While fans’ frustration over both the merchandise and the on-track results points to a challenging period, Hamilton’s determination to improve hints that this phase could set the stage for stronger performances ahead.
As the season progresses, all eyes will be on Hamilton and Ferrari to see whether they can overcome the current setbacks and meet the expectations of their supporters.
Our Reader’s Queries
Q. Is Lewis Hamilton vegan?
A. Race car driver Lewis Hamilton openly supports veganism. Besides being an athlete, he also invests in plant-based businesses.
Q. Are Lewis Hamilton vegan?
A. The famous British racer changed to a plant-based diet to improve his sports performance and support the environment. His bulldog, Roscoe, also has more energy since becoming vegan.