
ESPN writer Dotun Akintoye published an extensive profile exceeding 10,000 words on Joel Embiid, the Philadelphia 76ers star, earning praise for its detailed insight and unique access. This comprehensive feature aimed to offer a fresh perspective on Embiid in an era dominated by short-form content, fulfilling a rare demand for in-depth storytelling. However, the profile has sparked debate in Embiid’s hometown about its motivations, especially regarding how the story was developed and framed.
The primary point of contention arose from local Philadelphia media, where some viewed the piece with skepticism. This doubt centered on whether the profile was a genuine journalistic effort or if it was influenced or directed by Embiid’s own management to present him in a more sympathetic light. The focus on this question highlights the tension between authentic reporting and public relations in sports media.
Local Radio Host Accuses Profile of Being a PR Stunt
John Kincade, a well-known radio host at Philadelphia’s 97.5 The Fanatic, openly criticized the profile’s authenticity. Utilizing the station’s social media platform, he posted a lengthy statement suggesting the story was essentially coordinated by Embiid’s camp to craft a favorable narrative. Kincade questioned why an established <a href="https://www.buzzineintl.com/category/basketball/nba/”>NBA writer from ESPN was not assigned to author the piece, implying the profile lacked independent journalistic rigor.

“You got moved by this piece, but to me, this is absolutely a PR piece. This was absolutely a piece orchestrated by his camp. As I put it down, and I wrote down all my notes and everything, I’m going, why? This was written with agenda. Why? If this was written by an NBA…
—John Kincade, Philadelphia 97.5 The Fanatic
He expressed frustration with the angle of the profile, suggesting it sought to generate sympathy rather than hold Embiid accountable for his challenges. According to Kincade, the piece felt more like strategic image management than an objective exploration of the athlete’s career and personal struggles.
Criticism of Embiid’s Accountability and Injury Issues
Kincade further addressed Embiid’s difficulties in maintaining health during the previous season, pinpointing this as a recurring issue for the player. He asserted that Embiid often portrays himself as a victim rather than addressing his own role in his setbacks. This theme was a major focus of his critique.
“Very not accountable for his own actions. Very much he’s the victim,”
Kincade remarked.
“That was my big takeaway, is that it’s always going to be, what someone else did to him, where someone else failed him, what wasn’t doesn’t done for him, the medical staff, coaching staff. Not what he could have done better. It was what did someone else not do for me.”
—John Kincade, Philadelphia 97.5 The Fanatic
This viewpoint reflects a longstanding narrative from some Philly observers who feel Embiid must deliver consistent playoff performance and maintain fitness to silence critics. Kincade’s remarks encapsulate the disappointment of fans and commentators who see potential but are frustrated by injuries and perceived deflections of responsibility.
The Impact of the Profile and Community Reaction
The substantial profile by Dotun Akintoye offered a glimpse into a more vulnerable and honest side of Embiid, contrasting with the often combative and guarded public persona. Despite this depth, Philadelphia 76ers supporters remain torn between empathy for Embiid’s challenges and impatience for results. The profile acts as a rare window into the human behind the athlete, though it has met with resistance from local voices like Kincade’s.
The sharp reaction from Philadelphia media figures may discourage sports personalities from sharing such candid stories in the future, fearing their voices will be perceived as calculated or disingenuous. As Embiid continues his career with the 76ers, his ability to balance openness with on-court success will be crucial for shaping his legacy and public perception.