Seattle Mariners catcher Cal Raleigh is enjoying an exceptional MLB season, hitting 38 home runs before the All-Star break, a performance that has earned him a spot in the All-Star Game and boosted his appeal off the field. This surge in popularity has led to a new endorsement deal with Honey Bucket, a company specializing in portable toilets.
Known affectionately as the ‘Big Dumper,’ Raleigh’s new partnership with Honey Bucket adds a unique endorsement to his growing list of achievements.
A Unique Endorsement Reflecting the Realities of Professional Sports
Raleigh’s agreement with Honey Bucket may seem unconventional compared to major sports brands, but it highlights the diverse opportunities athletes embrace to build their personal brands and financial security. Honey Bucket operates across nine states, including Washington, Georgia, Utah, and Texas, offering portable toilets and related site services.
While some may find the fit unusual, Raleigh’s attitude towards the deal reflects professionalism and practicality. When asked about the partnership, the memorable question was simply,
“What time should I get there?”
indicating his readiness to engage fully with the brand.
Another humorous yet thoughtful query underlines his commitment:
“It’s a clean toilet that I’ll be standing and giving a thumbs up to, right?”
Company and Player Share Values of Hard Work and Reliability
Honey Bucket CEO Greg Potts expressed enthusiasm about their new association with Raleigh, saying,
“We couldn’t be more thrilled with our partnership with Cal Raleigh.”
He emphasized that Raleigh’s approach to the game—
“no-nonsense, hard-working, and committed to excellence”
—mirrors how Honey Bucket conducts its business.
Raleigh himself praised the company for its reliability, stating,
“Honey Bucket is the name behind the cleanest, most dependable restrooms in the game. As someone who understands the value of showing up prepared every single day, I’m proud to team up with a company that does the same.”
Significance of the Partnership in Sports Marketing Culture
This collaboration between Raleigh and Honey Bucket stands out as a rare but fitting endorsement deal centered on a niche market, showing how players’ images are evolving beyond traditional sports gear. It is reminiscent of other memorable partnerships, such as Joey Chestnut endorsing Dude Wipes in the competitive eating world.
For Raleigh, this deal not only reinforces his winning season but also demonstrates how athletes can creatively leverage their success to form unique business alliances. As he continues to excel with the Mariners, more opportunities like this may follow, enhancing his influence both on and off the field.