
Memphis Grizzlies point guard Ja Morant has drawn widespread attention for his dynamic play and unique celebrations during the 2024-25 NBA season. Averaging 23.2 points, 4.1 rebounds, 7.3 assists, and 1.2 steals per game over 50 contests, Morant helped lead his team to the playoffs. However, his new grenade celebration has fueled a mix of controversy and admiration among fans and athletes alike.
After a series of warnings and fines from the NBA for his previous finger-gun gesture, Morant switched to a grenade-themed celebration, marking a bold statement of defiance and self-expression. This shift quickly gained traction, generating passionate reactions across the basketball community and beyond.
The Evolution from Finger Guns to Grenades and Its Impact
Earlier in the season, Morant’s finger-gun celebration caught the league’s scrutiny, resulting in penalties that prompted the player to rethink his on-court expressions. In response, Morant introduced the grenade celebration, a flashy and theatrical move symbolizing both his resilience and refusal to be silenced. This adaptation was not simply a change in style but also a message underscoring his unique personality and competitive spirit.
The grenade celebration has since become a focal point of discussion, receiving polarized opinions from fans, commentators, and officials. While some view it as an exuberant display of athletic flair, others criticize it for its perceived aggressive undertones, illustrating the delicate balance athletes face when expressing individuality within league regulations.

Ronald Acuña Jr. Adopts Morant’s Celebration, Extending Its Reach Into MLB
Morant’s grenade gesture transcended the boundaries of basketball, gaining recognition in Major League Baseball through Atlanta Braves outfielder Ronald Acuña Jr. After hitting home runs, Acuña embraced the grenade celebration, delighting fans and highlighting the contagious appeal of Morant’s style. This crossover has elevated the celebration’s popularity and symbolism beyond its original arena.
In a display of camaraderie, Morant reached out to Acuña with a friendly message:
Ron, what’s up man? I’ve been seeing the love you’ve been showing with the celly every time you go yard out there.
—Ja Morant
Further bridging their connection, Morant gifted Acuña custom cleats featuring the number 13, a nod to Morant’s own signature shoe line, the Ja 3, set for an imminent launch. This interaction highlights Morant’s expanding influence as not only an athlete but also as a figure cultivating a brand that resonates across sports.
The Broader Role of Self-Expression and Branding in Sports
Morant’s grenade celebration represents more than just a game-time gesture; it embodies a growing movement of athletes using their platforms for personal branding and creative expression. While the controversy surrounding his celebrations illustrates the challenges of navigating league expectations, Morant’s ability to inspire fellow athletes—evidenced by Acuña’s tribute—demonstrates the impact such expressions can have.
His journey this season underscores the evolving nature of sports culture, where individual flair intersects with collective admiration and commercial opportunities. As Morant’s career progresses, his celebrations, brand partnerships, and public persona will remain focal points in conversations about athlete identity.
What Lies Ahead for Ja Morant and His Celebration Legacy
As Ja Morant prepares to expand his signature shoe line and continue competing at a high level, the grenade celebration controversy encapsulates a pivotal moment in his career. Balancing between criticism and acclaim, Morant’s evolving style of celebration reveals an athlete embracing the complexities of fame, influence, and self-definition.
The ongoing dialogue sparked by his gestures may pave the way for broader acceptance of personal expression in professional sports, potentially influencing how athletes across disciplines celebrate and brand themselves. Fans and peers will be watching closely to see how Morant’s signature moves evolve and what cultural impact they may have on the sports world going forward.