On July 18, 2025, Stephen Curry sparked an intense wave of enthusiasm in San Jose during a promotional event for PLEZi Hydration, his new sports drink collaboration with Michelle Obama. The meet-and-greet at Safeway and Costco drew thousands eager to connect with the four-time NBA champion, blending Curry’s star power with a bold business move beyond basketball. Despite the excitement, a sudden incident almost caused serious injury when a golf ball was thrown at Curry, who reflexively caught it just in time, avoiding what could have been a disaster.
The crowd’s energy surged as Curry, dressed casually in a black jacket and cap, engaged with fans, embodying the magnetic presence that consistently sets him apart. While the event celebrated his off-court ventures, it also served as a stark reminder of the unpredictable nature of public appearances and the dangers professional athletes sometimes face.
Details of the near-injury event that captivated the crowd
Earlier at the American Century Championship golf tournament, Curry finished fifth—an improvement over some critics’ expectations but short of trophy-winning. The intensity of the competition combined with a fan’s reckless action when a golf ball was thrown toward Curry could have ended in injury. Fortunately, Curry’s quick reflexes protected him and nearby security personnel from harm.
WE ALMOST HAD A DISASTER ON OUR HANDS!Thankfully, Steph Curry has quick hands or he would have taken a golf ball to the eye! pic.twitter.com/lKoKWNWXBD
— 95.7 The Game (@957thegame) July 18, 2025
This incident underscored the constant vigilance required from public figures and heightened attention around Curry’s high-profile engagements beyond sports competition.
Curry and Michelle Obama collaboratively launch PLEZi Hydration
Earlier in the year, on March 26, 2025, Stephen Curry and Michelle Obama officially partnered to introduce PLEZi Hydration—a sports drink designed to combine health benefits with high performance. Joining forces with Ayesha Curry, they developed a formula boasting twice the electrolytes, seven times the potassium, zero added sugar, and a full dose of vitamin C. This drink aims to outperform conventional options while promoting healthier choices for athletes and everyday consumers alike.
Stephen Curry emphasized the vision behind PLEZi during its launch, stating,
I’m excited to team up with PLEZi to launch PLEZi Hydration, a game-changing hydration beverage that I believe can make a real difference for anyone looking to perform at their best,
We’ve created something with smart ingredients and unbeatable flavor, so people can fuel their bodies the right way. No nonsense, no shortcuts—because the next generation deserves better.
— Stephen Curry, NBA Player and Entrepreneur
This partnership reflects Curry’s desire to extend his impact beyond the basketball court, aligning with Michelle Obama’s advocacy for healthier lifestyles and nutrition awareness.
The significance of Curry’s off-court initiatives amid a demanding sports career
Stephen Curry continues to balance his rigorous athletic career with expanding entrepreneurial efforts, such as the PLEZi venture. His evolution from NBA star to entrepreneur and social influencer shows a strategic approach to building a legacy that transcends basketball accolades. The collaboration with Michelle Obama elevates this mission by combining global influence and health-conscious innovation.
Events like the San Jose meet and greet not only amplify the product launch but also demonstrate how Curry leverages his widespread appeal to shape consumer behavior in fitness and wellness markets.
While concerns linger about his physical well-being—especially after the close call at the golf tournament—Curry’s quick adaptation to challenges and engagement with off-court endeavors may prove vital for sustaining his long-term career and brand presence.
What lies ahead for Stephen Curry’s expanding brand and athletic journey
As Stephen Curry navigates intense public and business pressures, his launch of PLEZi Hydration alongside Michelle Obama may signal a new era in athlete-driven health innovation. The product’s reception and ongoing promotional efforts will spotlight how successfully Curry can translate his on-court prestige into sustainable off-court ventures.
Moreover, incidents like the narrowly avoided injury at the golf event raise questions about athlete security and the physical risks tied to public visibility. Fans and industry watchers will likely monitor how Curry balances these dynamics while maintaining peak performance for the Golden State Warriors and solidifying his broader influence.
This bold expansion into health and lifestyle brands reflects an ambitious vision, but it comes wrapped in the complexities and uncertainties inherent to high-profile sports figures pushing boundaries beyond traditional arenas.
Our Reader’s Queries
Q. Why does Stephen Curry wear 4?
A. FIBA, the group in charge of Olympic basketball, used to allow player numbers only from 4 to 15. This was done to simplify things for referees during matches. Although FIBA got rid of this rule in 2014, Team USA has continued to follow it in events like the Paris Olympics. That’s why Curry has chosen the number.