Serbian basketball star Nikola Jokic has once again captured global attention, recently surprising fans during his visit to China by excelling in a difficult running race. Known primarily for his prowess on the basketball court, Jokic’s performance in this physically demanding event highlights his versatility and athletic commitment. His ongoing trip in China, supported by the Chinese shoe company 361 Degrees, has offered fans fresh insights into his off-court activities and expanding influence.
Details of Jokic’s China Engagement and Running Challenge
Jokic’s presence in China follows the signing of a partnership deal with 361 Degrees in 2023, which organized an extensive five-day promotional tour for the NBA star. Amidst this visit, Jokic engaged in unique experiences, from running beside high-speed trains to interacting with local wildlife. The running race, in particular, showcased his impressive stamina and competitive spirit, attracting widespread social media excitement. Jokic’s participation not only supports the brand’s athletic image but also strengthens his international appeal.
361 Degrees: From Running Shoes to Basketball Innovation
Established in 2003, 361 Degrees began as a running shoe manufacturer and has since extended its reach to include athletic apparel and basketball footwear. With an emphasis on holistic wellness, the brand operates worldwide with products available in over 6,000 stores across multiple continents. Their philosophy, dubbed One Degree Beyond, reflects a focus on comprehensive health that transcends mere exercise.
The Joker 1: Nikola Jokic’s Signature Shoe Line
In December 2024, Jokic unveiled his first signature basketball shoe with 361 Degrees, named the Joker 1. This shoe incorporates advanced features such as Qu!kCQTECH cushioning for enhanced comfort and Diamond Grip outsoles for superior traction on the court. Additionally, the luxury variant, Joker 1 GT, includes QU!KBONE technology that improves stability and durable RPU materials to extend performance life.
While the financial terms of Jokic’s contract remain private, it is confirmed to involve a global ambassadorship alongside the signature shoe series. The Joker 1 sneaker line has expanded creatively with collaborations including special editions like Joker 1 Spongebob and Patrick Star, Joker 1 Champagne co-branded with Drake, and others inspired by popular characters and themes.
Nikola Jokic’s Stellar Performance in the Previous NBA Season
Jokic’s athletic excellence continued into the past NBA season, where he posted averages of 29.6 points, 12.7 rebounds, and 10.2 assists per game. His shooting efficiency was remarkable, with field goal accuracy at 57.6%, three-point shooting at 41.7%, and an 80.0% free-throw success rate. These outstanding stats contributed to Jokic finishing second in the NBA MVP voting for the fifth year in a row, a consistency matched only by legendary Boston Celtics player Larry Bird.
The Impact of Jokic’s Activities in China and Future Prospects
Nikola Jokic’s venture into competitive running during his China visit enriches his public image, revealing determination that extends beyond basketball. This partnership with 361 Degrees not only elevates the brand’s profile in Asia but also cements Jokic’s status as a global sports icon. Fans and industry observers can expect further releases in his signature shoe line and more international engagements, as Jokic continues to expand his influence both on and off the court.
Our Reader’s Queries
Q. How much money is Nikola Jokic?
A. The player drafted in 2014 spent three seasons with the Denver Nuggets. In 2018, he agreed to a five-year extension totaling up to $147 million. In 2022, he secured a five-year supermax contract worth $264 million.