Brittany Mahomes, wife of NFL superstar Patrick Mahomes, publicly supported Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk, at the Create & Cultivate event. Kristin is promoting her Off Season brand, a sports apparel line she launched earlier this year, which has been attracting attention in the NFL community.
On Sunday, Kristin posted an inspiring video on Instagram highlighting her experience at the event. In the video, she challenged societal expectations placed on women, stating,
“When they say a woman has to slow down, become smaller, take up less space, calm down — no, absolutely no. Who says?”
She captioned the reel with a bold two-word statement: “Absolutely not.” Fans responded positively, cheering her message in the comments. Brittany Mahomes also expressed her support with three clapping hand emojis.
Kyle Juszczyk, Kristen’s husband, added his encouragement by commenting on the post, “Can’t be stopped!”
Off Season brand partners with NFL teams and gains celebrity attention
Kristin Juszczyk collaborated with Emma Grede to establish Off Season, a brand focused on unisex puffers designed for fans of five NFL teams: the Kansas City Chiefs, San Francisco 49ers, Philadelphia Eagles, Buffalo Bills, and Detroit Lions. The apparel is noted for its blend of style and functionality, catering to sports fans who want warmth without sacrificing team spirit.
The brand has quickly become popular among NFL affiliates. Notably, Taylor Swift, girlfriend of Kansas City Chiefs tight end Travis Kelce, and Simone Biles, wife of Houston Texans safety Jonathan Owens, have been spotted wearing pieces from Off Season. Brittany Mahomes has also been seen sporting items from the Juszczyk-designed collection.
Reflecting on the inspiration behind the brand’s unique design, Kristin shared in a Vogue interview,
“I was sitting in a cold stadium looking around and I’m seeing all these people, mostly men, wearing huge puffer jackets, and they were putting their jerseys over the jackets. And that’s when the light bulb went off—they’re cold, but they’ll do anything to represent their favorite players.”
She regularly shares updates and showcases her apparel designs through social media platforms, continuing to engage with her growing audience.
Kristin Juszczyk’s notable fashion appearance at the 2025 ESPY Awards
Last week, Kristin attended the 2025 ESPY Awards alongside Kyle Juszczyk. She shared glimpses of their outing, dressed in an off-shoulder corset top paired with a straight-fit belted skirt and minimal accessories. Her outfit drew comparisons to a look worn by actress Sydney Sweeney earlier this year at the CinemaCon event, where Sweeney donned a silk double-faced corset and belted skirt. This appearance highlights Kristin’s evolving presence as both a fashion designer and a public figure connected to the sports world.
Significance of Brittany Mahomes wife supports Juszczyk within NFL culture and fashion
The increasing visibility of Kristin Juszczyk’s Off Season brand, backed by figures like Brittany Mahomes, showcases the intersection of NFL culture and contemporary fashion. By developing apparel that combines fan loyalty with practical warmth, Juszczyk has tapped into a niche that resonates with players’ families and NFL supporters alike. Brittany Mahomes’ public support reinforces the brand’s growing influence and highlights the expanding role of those connected to football beyond the field.
As the NFL season progresses and offseason events continue, Off Season’s presence is likely to expand further. The brand’s engagement with celebrities and athletes’ spouses primes it for additional growth, while Kristin Juszczyk’s voice on women’s empowerment adds a unique and timely dimension to her fashion endeavors.