Known equally for his bold basketball skills and distinctive style, Russell Westbrook has established a notable presence in the fashion industry. Building on his unique approach to clothing as a form of self-expression, Westbrook has transformed his passion into a thriving enterprise. His deep understanding of trends and clear vision helped develop his brand into a $5 million business by 2022.
The Beginnings and Inspiration Behind Honor the Gift
Westbrook launched Honor the Gift in 2016, drawing heavily on his upbringing in Hawthorne and Los Angeles. The brand embodies themes such as strength, pride, and community, reflecting the culture and energy of inner-city life. For instance, the 2025 spring collection, Inner City Auto Club, paid homage to Los Angeles’s vintage car culture through vibrant pieces featuring camp-collar shirts, canvas fabrics, rhinestones, and bold piping.
Rapid Growth and Expanding Retail Reach
Honor the Gift’s steady expansion solidified its place as a leading fashion label within a few years. Major retailers including Nordstrom, Saks Fifth Avenue, and Selfridges showcase the line, helping the brand reach a wide audience. Additionally, Westbrook opened a flagship store in West Hollywood, serving as a cultural hub where fashion enthusiasts can experience exclusive events and fresh seasonal releases.
Westbrook’s Involvement in Design and Brand Direction
Russell Westbrook remains hands-on throughout the creative process, influencing both design and marketing strategies. He contributes ideas, participates in photo shoots, and personally reviews each collection before it goes public. His commitment ensures that Honor the Gift stays true to its original vision, balancing business management with creative control.
Notable Collaborations Elevating the Brand
Among the brand’s memorable moments is styling WNBA draft player Georgia Amoore for her 2025 draft night. Westbrook dressed her in a miniskirt embroidered with white florals and a cropped black leather jacket emblazoned with “Honor Women,” marking the first time an <a href="https://www.buzzineintl.com/category/basketball/nba/”>NBA player styled a WNBA athlete. In the same year, Westbrook partnered with designer Feng Chen Wang to walk the runway at Paris Fashion Week, further enhancing the label’s global influence.
Extending Influence Beyond Sports Through Fashion
Honor the Gift exemplifies how athletes can shape fashion beyond their sports careers. The brand represents more than just Westbrook’s persona; it is an artistic venture that champions cultural storytelling and self-expression. These qualities have attracted both consumers and investors, inspiring other athletes to create their own fashion lines. Westbrook’s example highlights the growing intersection of sports, culture, and style, setting a precedent for others in the industry.