Charley Hull, the dynamic English golfer, is leading a transformation in the world of golf fashion with her outspoken views and striking style. During the 2025 ISPS HANDA Women’s Scottish Open, Hull called for a major shift in golf’s image, urging the sport to revitalize itself to capture wider attention and new audiences, highlighting the emerging Charley Hull golf fashion revolution.
Support for Malbon Golf’s Innovative Approach
Hull, who has been an ambassador for Malbon Golf since early 2024, praised the brand for its cutting-edge designs that challenge conventional golf attire. The lifestyle brand’s women’s line, she noted, aligns perfectly with her own style while pushing golf fashion beyond its traditional limits. Malbon Golf’s founders, Stephen and Erika Malbon, received special recognition from Hull for their passionate and strategic efforts to reimagine the sport’s image, as seen in a video shared by Stephen Malbon on social media.
Uniting Golf and Streetwear to Attract New Fans
Alongside fellow ambassadors Jason Day and Jeongeun Lee6, Hull is at the heart of Malbon Golf’s vision to merge golf culture with streetwear aesthetics. This fusion aims to broaden golf’s appeal by embracing style that resonates both on the course and in everyday settings. Hull reflected on how brands like Malbon have made notable strides in recent years to offer women fashion-forward options that are comfortable and versatile, signaling a shift in how golf players present themselves.
Charley Hull’s Performance and Perseverance on the Course
Despite facing health setbacks this season, including withdrawing from the Amundi Evian Championship due to illness, Hull remains focused on securing her first victory of the year. At the ongoing Scottish Open, she demonstrated resilience by shooting a 1-over 73 in the second round at Dundonald Links, recovering from early bogeys with steady play as she prepared for weekend competition. Her determination to excel in the 2025 LPGA season continues to impress fans and analysts alike.
Impact and Future of Hull’s Golf Fashion Influence
Charley Hull is not only making headlines for her achievements and style but also for her role in pushing golf toward a new era where fashion and sport intersect boldly. Her advocacy and partnership with Malbon Golf suggest a future where golf becomes an even more vibrant and inclusive sport, appealing to younger and more diverse audiences. Hull’s candid calls for change and willingness to challenge norms position her as a key figure revolutionizing both the game and its culture.
“Golf needs a kick up the bu** to attract more attention and revitalize the sport.”
—Charley Hull, Professional Golfer
“The brand’s daring tactics show how golf can step out of its comfort zone and into the spotlight.”
—Charley Hull, Professional Golfer