New York Knicks forward OG Anunoby has inked a marketing partnership with Skechers, the company revealed on Thursday. The athlete will sport Skechers’ SKX Nexus and SKX Reign models throughout the new season.
Anunoby to Showcase Skechers in Key Games and International Tour
Anunoby is expected to wear the Nexus sneakers as the Knicks pursue a deep postseason run, including the Eastern Conference Finals. In addition, he will join Brooklyn Nets guard Terance Mann on a European promotional tour, which begins July 26 and will include stops in Belgrade, Berlin, Frankfurt, and Zadar.
Skechers’ Strategic NBA Endorsements Expand With Top Players
This signing comes as Skechers continues to broaden its footprint in professional basketball. The brand initially entered the sport with Philadelphia 76ers star Joel Embiid’s endorsement deal in late 2023. Since then, Skechers has added Minnesota Timberwolves’ Julius Randle, Sixers’ Jabari Walker, Miami Heat’s Norman Powell, and Charlotte Hornets’ Josh Green to its roster of <a href="https://www.buzzineintl.com/category/basketball/nba/”>NBA partners.
In parallel, the brand is engaging WNBA athletes such as Los Angeles Sparks’ Rickea Jackson, Las Vegas Aces’ Jackie Young, and Washington Mystics’ Kiki Iriafen.
Skechers’ Growing Influence Coincides with Major Corporate Developments
Skechers’ expansion in basketball aligns with its increasing corporate value, capped by a $9.4 billion sale to an investment firm in May. According to Sportico’s Eric Jackson, this valuation rivals that of the NBA’s Golden State Warriors, highlighting the company’s rising prominence in sports marketing.
Anunoby’s Performance and Contract Context
OG Anunoby enjoyed a breakout first full season in New York after his 2023 trade from Toronto, posting career highs of 18.0 points and nearly one block per game. He is entering the second year of a five-year, $212.5 million contract signed with the Knicks last summer, cementing his role as a key figure for the franchise.
Our Reader’s Queries
Q. Is OG Anunoby an introvert?
A. TORONTO — OG Anunoby isn’t pretending when he stays quiet and follows the rules. His friend and old teammate from Toronto says he acted like that even when he was there.
Q. What surgery did OG Anunoby have?
A. NEWS UPDATE: OG Anunoby underwent surgery to remove a loose bone piece from his right elbow and will be out for at least three weeks.
Q. Is OG Anunoby an elite defender?
A. Even though he has been a key player in the New York Knicks’ strong defense this season, handling positions 1-through-4 every night, he didn’t get selected for the league’s All-Defense team. OG focuses more on solid defense rather than just chasing blocks or steals.
Q. Who can offer OG Anunoby the most money?
A. Even though other teams might be interested, the Knicks are probably Anunoby’s best choice because current teams have built-in advantages. Another team can only offer him up to $182 million over four years. This deal would start at $42.3 million and increase by five percent each year.