Home MMA UFC Islam Makhachev Calls Ilia Topuria’s Pound-for-Pound Reign ‘Marketing Hype’ Ahead of Potential Superfight

Islam Makhachev Calls Ilia Topuria’s Pound-for-Pound Reign ‘Marketing Hype’ Ahead of Potential Superfight

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Islam Makhachev Calls Ilia Topuria’s Pound-for-Pound Reign ‘Marketing Hype’ Ahead of Potential Superfight
Ilia Topuria becomes lightweight champ, surpassing Makhachev's P4P status for marketing hype, sparking superfight anticipation.

Islam Makhachev, who held the UFC’s pound-for-pound No. 1 ranking for over 600 days, dismissed Ilia Topuria’s current status as a marketing strategy rather than a reflection of true dominance. Despite losing his lightweight title and moving up a division to challenge for the welterweight belt, Makhachev remains confident about reclaiming his place at the top, setting the stage for a potential superfight with Topuria in the near future.

Makhachev’s Legacy and Topuria’s Rise in the UFC Lightweight Division

During his time as the UFC lightweight champion, Makhachev set a new standard by defending his title four times, surpassing legends like Khabib Nurmagomedov and BJ Penn. However, instead of defending his belt against Ilia Topuria, the Dagestani fighter opted to pursue the welterweight championship held by Jack Della Maddalena. Meanwhile, Topuria has taken advantage of the vacancy, claiming the lightweight title and unseating Makhachev from the top pound-for-pound spot.

Despite losing this prestigious ranking, Makhachev remains unfazed. He explicitly stated that Topuria’s pound-for-pound status is being driven more by promotional tactics than by pure merit.

“Well, its marketing. They did it on purpose, for hype…to hype this fight. They’re doing the right thing. We will fight for first place,”

Makhachev said during UFC Abu Dhabi Fight Night.

The Future of the Makhachev-Topuria Rivalry

The possibility of a Makhachev versus Topuria superfight is growing increasingly tangible, with many speculating it could take place next year. Although Makhachev has moved up to the welterweight division, he could return to lightweight to make a statement by facing Topuria directly. Conversely, Topuria may progress to welterweight himself to chase a rare third UFC belt across multiple weight classes.

Ilia Topuria
Image of: Ilia Topuria

Dana White, UFC President, has expressed interest in a showdown between Makhachev and Topuria, especially if Makhachev secures the welterweight crown. The Georgian-Spanish champion, known as “El Matador,” has long sought this fight before ultimately preparing to face Charles Oliveira. For now, both fighters must overcome separate opponents; Topuria’s first lightweight defense might pit him against Justin Gaethje, Paddy Pimblett, or Arman Tsarukyan, although no official announcements have been made.

In the meantime, Makhachev is on track to pursue dual championship glory, which would further cement his legacy in the sport.

Makhachev’s Plans for a Welterweight Title Bout with Jack Della Maddalena

The recent crowning of Jack Della Maddalena as the new welterweight champion after defeating Belal Muhammad opened a clear path for Makhachev’s ambitions to conquer a second weight class. Makhachev, who has a close friendship with Muhammad, showed little interest in challenging him but quickly expressed eagerness to face Della Maddalena.

This matchup excites fans and fighters alike, as both athletes bring distinct styles, creating a compelling battle. Since Makhachev’s last fight at UFC 311 in January, the UFC community has eagerly awaited confirmation of his next bout.

Negotiations appear well underway, with Makhachev recently stating,

“We’ve almost agreed on everything. There’s 90% chance the fight happens in November.”

This suggests the title fight could headline an event later this year, although it will not be part of UFC 320 or UFC 321, which have already been scheduled for October.

A Dream Venue and High Stakes for Makhachev’s Welterweight Debut

Makhachev has long aspired to headline a major event at the Madison Square Garden Arena, especially in November when the UFC traditionally holds a marquee pay-per-view. While a potential MSG fight was in the cards in 2023, circumstances prevented it from happening. Now in 2025, that dream edges closer to reality.

Securing the welterweight title and headlining Madison Square Garden would mark two monumental achievements in Makhachev’s career, solidifying his status as one of the sport’s elite. This fight promises to be thrilling, as Della Maddalena has demonstrated resilience against formidable grapplers such as Belal Muhammad and Gilbert Burns, proving he is not intimidated by Makhachev’s ground game.

Upcoming Challenges for Topuria and Makhachev Before Their Showdown

Before any matchup between Makhachev and Topuria can be finalized, each fighter must prove themselves against high-profile challengers. Topuria’s lightweight reign has yet to be fully tested, with possible title defenses awaiting him against competitive opponents like Justin Gaethje, Paddy Pimblett, or Arman Tsarukyan. No official fight has been confirmed, but anticipation is building.

Meanwhile, Makhachev is focused on preparing for his move into welterweight, seeking to capture a second championship belt and boost his legacy. The UFC landscape is watching closely, knowing this climactic fight between two of the division’s best could define the next era in mixed martial arts.

Our Reader’s Queries

Q. Is Ilia Topuria Turkish?

A. Ilia Topuria was born on January 21, 1997, and is a professional mixed martial artist from Georgia and Spain. He fights in the Lightweight category in the Ultimate Fighting Championship (UFC) and holds the title of UFC Lightweight Champion.

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