The WNBA has become one of the most thrilling professional sports leagues, drawing passionate basketball and sports fans alike. This surge in interest has caught the attention of NBA executives, who commend the impact of two standout players, Caitlin Clark and Paige Bueckers, for elevating the league’s profile during the 2024 season. Their talents and performances are key drivers behind increased viewership and fan engagement.
In 2024, the WNBA set new records with 22 regular-season games broadcast to audiences surpassing one million viewers each. Across all national networks, total viewership reached an impressive 136.29 million hours, underscoring the league’s widening appeal largely credited to the contributions of Clark and Bueckers, both on and off the court.
Rick Welts highlights WNBA’s impressive progress and foundation
Rick Welts, CEO of the Dallas Mavericks and a founding figure of the WNBA, praised the league’s development over nearly three decades. Welts, recognized as Brandweek’s Marketer of the Year in 1998 for his role in launching the WNBA, expressed pride in witnessing the league’s current success.
I love everything that’s happening right now,
Welts said.
This isn’t something that just happened. And I’m so happy for the players, executives, and coaches who for 28 years have built a foundation that has allowed Clark and Bueckers to come in now and spark the interest and enthusiasm surrounding the WNBA
. —Rick Welts, Dallas Mavericks CEO
The impact of Clark and Bueckers as WNBA’s newest superstars
Caitlin Clark, the standout talent for the Indiana Fever, has been instrumental in boosting attendance and television ratings. Her tremendous following has led to the necessity of larger venues when her team plays away games, reflecting growing fan excitement across the country.
Paige Bueckers, representing the Dallas Wings, embodies youthful promise and remarkable skill. Averaging 18.1 points, 5.6 assists, and 3.9 rebounds per game, she continues to break records and is widely regarded as the favorite for the 2025 Rookie of the Year award. Bueckers also made significant contributions during the WNBA All-Star Game, further cementing her role as a rising star.
WNBA’s future shaped by emerging talent and expanding audience
The remarkable progress of the league, fueled by Caitlin Clark’s and Paige Bueckers’ performances, signals a bright future for the WNBA. Their influence helps sustain fan interest and build momentum for the league’s continued growth in popularity and competitiveness. With historic viewership numbers and increasing attendance at games, the WNBA is poised to strengthen its place in professional sports as Clark and Bueckers continue to inspire fans worldwide.