Costa Oil 10-Minute Oil Change has become the primary sponsor for Rick Ware Racing’s No. 51 Ford Mustang Dark Horse, driven by Cody Ware, during this Sunday’s NASCAR Cup Series race at Iowa Speedway in Newton. The sponsorship highlights Costa Oil’s expanding presence as one of the fastest-growing quick-lube brands, with the event starting at 3:30 p.m. EDT and broadcast live on USA and SiriusXM NASCAR Radio. This partnership aims to boost brand visibility while connecting with fans and customers across the nation.
Expanding Brand Visibility Through Strategic Racing Partnerships
With more than 65 locations nationwide, Costa Oil specializes in efficient, no-appointment, drive-through oil changes completed in approximately 10 minutes. The company’s logo prominently displayed on the No. 51 vehicle marks a significant step in a relationship that began on the racetrack years ago. Costa Kapothanasis, CEO of Costa Oil, expressed enthusiasm for renewing this partnership.
“We’re thrilled to be back on track as a primary sponsor of the No. 51 car at Iowa Speedway with Cody Ware and Rick Ware Racing,” said Costa Kapothanasis, CEO, Costa Oil. “We won with RWR and Carson Ware in a Pro Late Model on the CARS Tour, and it’s a relationship that has grown with Carson in the NASCAR Xfinity Series and now with Cody in the NASCAR Cup Series.”
The partnership extends beyond mere branding on race day, reflecting a deeper collaboration. Rick Ware Racing has played a crucial role in developing meaningful and lasting ties between the organizations, helping elevate the sponsorship beyond a simple logo placement and forging value for both parties.
“Every time our car hits the track, it builds awareness that directly benefits our franchisees and lends even more credibility to us as we continue scaling into a nationally recognized brand. It’s a true alliance.”
The Strategic Importance of Iowa for Costa Oil’s Growth
The Iowa race holds particular significance for Costa Oil due to their multiple 10-Minute Oil Change locations throughout the state. One site, notably within a 10-minute drive from Iowa Speedway, is located at 1217 1st Ave. East in Newton, making the partnership especially relevant in this market.
“Our initial collaboration with Carson Ware in the Xfinity Series was more than a marketing opportunity – it helped set the tone internally for what this partnership means,” said Brandon Cornelius, Chief Operating Officer, Costa Oil. “When our team gathered earlier this year at Pocono to support RWR at that race, it brought a renewed sense of pride and culture throughout the organization. Now, taking that next step to be a full primary at Iowa, it’s the kind of milestone that feels like a dream realized for all of us at Costa Oil.”
Costa Oil’s Commitment to Quality and Speed
Founded in 2013, Costa Oil aims to be a leading provider of fast, high-quality automotive services across the United States. The company combines premium products with excellent customer care, including complimentary fluid top-offs and tire-pressure checks, ensuring that both individual drivers and fleet managers receive prompt service with minimal downtime.
“We’re proud to showcase Costa Oil’s first primary race partnership with RWR this weekend at Iowa,” said Rick Ware, team owner. “They’re a fast-growing company that’s changing the game in the quick-lube space by focusing on speed, convenience and customer care – all values we live by in motorsports. Costa Oil is a brand that shares our drive to grow, compete and deliver results.”
Looking Ahead: The Future of the Costa Oil and RWR Partnership
This sponsorship at Iowa Speedway marks an important chapter in the growing relationship between Costa Oil and Rick Ware Racing. By partnering with a competitive NASCAR Cup Series driver like Cody Ware, Costa Oil strengthens its national brand recognition while showcasing its commitment to efficiency and quality. The collaboration is expected to build ongoing momentum and deepen consumer connections as the company continues to expand its franchise footprint.
For customers interested in experiencing Costa Oil’s 10-Minute Oil Change service or learning about franchise opportunities, locations and further information can be found at CostaOils.com.
Our Reader’s Queries
Q. Why did Cody Ware get suspended?
A. Ware faced allegations of assaulting his girlfriend at the time. Later on, she was also charged with assault, but those charges were dropped.
Fox Sports mentioned that the civil lawsuit related to this incident will also be dismissed.
Q. Why was Cody Ware suspended?
A. Ware was accused of attacking his girlfriend at the time, but later she was also charged with assault. That charge against her was dropped, according to Fox. Fox Sports mentioned that a civil lawsuit connected to the case will also be dropped. Ware stated, “I’ve claimed I was innocent from the start, even when others were quick to judge.”