The film F1: The Movie, starring Brad Pitt, reached a significant box office milestone this weekend by crossing the $500 million mark worldwide. Released on June 27, the film quickly captivated audiences, generating $145 million globally during its opening weekend and maintaining strong ticket sales since.
Despite facing competition from other blockbuster releases like Superman, the movie recently surpassed $509 million in total earnings. This achievement highlights the film’s enduring appeal and strong presence in theaters over the past month.
Background and Unique Filming Techniques Behind the Brad Pitt Starrer
The movie features Brad Pitt portraying a Formula 1 driver who returns to racing to prevent the APXGP team from folding. It quickly became one of the summer’s most anticipated films, supported by a substantial production budget and an extensive marketing campaign that attracted both motorsport enthusiasts and general audiences.
Produced by Apple Original Films, F1: The Movie is now Apple’s highest-grossing theatrical release, significantly outperforming Ridley Scott’s Napoleon, which earned $221 million in 2023. A key aspect of the film’s success stems from its advanced filming methods, including the use of a specially modified Formula 2 car outfitted with cameras to capture dynamic angles, which enhanced the viewing experience especially in IMAX theaters.
IMAX Re-Release and Streaming Plans Anticipated
Rich Gelfond, CEO of IMAX, confirmed that the film will be re-released in IMAX theaters starting August 8, offering fans another opportunity to experience its breathtaking visuals. This re-release is expected to boost the movie’s box office returns even further.
Apple is also reportedly interested in acquiring the U.S. broadcast rights for Formula 1, with discussions underway to pay between $150 million and $200 million – a substantial increase from the $85 million ESPN paid in 2018. The strong performance of F1: The Movie plays a role in Apple’s growing involvement in the sport’s media rights.
Regarding home viewing, the film is anticipated to be available for streaming on Apple TV+ by October. However, ongoing theatrical interest might lead to adjustments in this release schedule to maximize its earning potential in cinemas.
Looking Ahead: The Film’s Lasting Impact on Apple and Motorsport Coverage
Given its current trajectory, F1: The Movie may surpass the combined box office revenue of all previous Apple theatrical releases. Its success demonstrates the potential for sports-themed films to attract wide audiences and suggests that Apple’s investment in both film production and sports broadcasting could expand significantly in the near future.
“F1 will earn a re-release in his theaters beginning on Friday, August 8.”
—Rich Gelfond, IMAX CEO
Our Reader’s Queries
Q. Is number 13 banned in F1?
A. Yes, the number 13 is permitted. Pastor Maldonado chose it in 2014 when the permanent number system was introduced. Although some cultures see 13 as unlucky, Formula 1 drivers can pick their numbers.
Q. Which F1 driver has ADHD?
A. Lewis Hamilton’s experiences with ADHD and dyslexia have influenced both his racing career and personal life. His journey challenges traditional views of success in Formula 1, highlighting the importance of acknowledging learning differences.
Q. Is 69 allowed in F1?
A. Rules for choosing an F1 driver’s number: Drivers can select a permanent number from 2 to 99, but they cannot pick 17. This number stays with them for their entire F1 career.