Troy Rice has been appointed the new chief executive officer of PGA TOUR Superstore, with his tenure beginning on September 2, 2025. The announcement, made by the national golf retail chain headquartered in Atlanta, highlights Rice’s selection after a comprehensive global search to find a leader capable of driving substantial growth and innovation within the company. This PGA TOUR Superstore CEO appointment comes as part of a planned transition following the retirement announcement of long-serving CEO Dick Sullivan.

Troy Rice’s Leadership Background and Career Highlights

Rice brings over 30 years of retail experience, including 16 years at The Home Depot where he rose from manager trainee to executive roles overseeing divisions with multi-billion-dollar sales. His career spans senior leadership positions at major retailers like Office Depot, Toys “R” Us, and Total Wine & More, where he served most recently as CEO. At Total Wine & More, Rice was instrumental in expanding sales from $2.5 billion to $6 billion and more than doubling store locations. He is known for his customer-focused approach and his ability to enhance operational efficiency and digital transformation.

Transition and Leadership Structure at PGA TOUR Superstore

Rice will report directly to Arthur M. Blank, owner and chairman of The Blank Family of Businesses, who acquired PGA TOUR Superstore in 2010 when it had just ten stores. Dick Sullivan, the outgoing CEO who led the company for 15 years, will continue as executive chairman and serve on the board of trustees. Meanwhile, Jill Spiegel remains president of PGA TOUR Superstore and will maintain a significant operational role, reporting to Rice as the company seeks to execute its expansion strategies.

Rice’s Vision for PGA TOUR Superstore’s Future Growth

Rice expressed enthusiasm about joining PGA TOUR Superstore, praising the organization as a leader in customer experience and golf retail. He highlighted the exceptional product selection, knowledgeable staff, and in-store services that define the brand’s market position. Rice emphasized his commitment to building strong relationships with customers and partners, continuing the company‘s growth trajectory in line with the visionary leadership of Arthur Blank.

Arthur M. Blank praised Rice’s proven track record and leadership qualities, stating,

“Troy’s proven record of success makes him an exceptional fit to lead as our new CEO of PGA TOUR Superstore.”

He emphasized Rice’s understanding of core values and operational discipline gained from his experience at The Home Depot and other dynamic retail organizations. Blank also expressed confidence in Rice’s ability to drive growth while enhancing the customer experience.

Company’s Expanding Footprint and Market Position

Since its acquisition by Arthur Blank, PGA TOUR Superstore has expanded from 10 to 77 stores across 28 states, with ambitious plans to open more than 100 stores within the next two years. The company also supports a successful online business and recorded record revenues in fiscal 2024, continuing to increase its market share in 2025. PGA TOUR Superstore is recognized today as the largest specialty golf retailer globally, a distinction that Rice is expected to build upon.

Rice’s Retail Achievements and Operational Expertise

Rice’s retail career includes successfully managing significant business units and spearheading digital innovation. At The Home Depot, his leadership roles spanned from regional vice president managing a $3 billion profit and loss portfolio to division president responsible for $17 billion in sales, eventually overseeing more than 600 stores generating $24 billion in sales. At Toys “R” Us, he grew revenues from $5.5 billion to $8.2 billion and launched initiatives that enhanced customer engagement and digital fulfillment, contributing to the company’s strongest year in 2010.

During his tenure at Office Depot, Rice played a critical role in the merger with Office Max, managing 1,500 stores with $6 billion in sales and leading a 30,000-employee workforce. His strategic focus included operational unification, modernization of systems, and restructuring to improve organizational effectiveness.

Driving Digital Transformation and Customer Experience at Total Wine & More

From joining Total Wine & More as chief stores officer in 2017 to CEO in 2022, Rice oversaw rapid expansion and sales growth while enhancing digital capabilities. He grew the store count by an average of 17 new locations annually, expanding the workforce from 5,000 to 11,000 employees and increasing stores to 283 across 28 states. Under his leadership, digital sales soared from $300 million to over $1 billion, supported by an award-winning app and scalable fulfillment processes aimed at improving customer service.

Rice also invested in experiential retail by introducing innovative store designs and hosting in-store events, further differentiating the brand in competitive markets. His operational improvements included optimized supply chain management and advanced demand planning to support the company’s accelerated growth.

Experienced Leadership Aligned with PGA TOUR Superstore’s Values

Rice’s career began at Kennesaw State University, and he currently resides in the Atlanta metropolitan area. His background in founder-led companies and emphasis on operational excellence align closely with PGA TOUR Superstore’s culture fostered under Arthur Blank’s ownership. Rice’s appointment reflects the company’s commitment to sustaining momentum and enhancing its position as a leader in the golf retail industry.

Troy’s proven record of success makes him an exceptional fit to lead as our new CEO of PGA TOUR Superstore,

said Arthur M. Blank, Owner and Chairman of The Blank Family of Businesses.

His experience and leadership roles at Home Depot and in dynamic retailers since then underscore his deep understanding of our core values and operational discipline. His achievements, particularly his ability to drive growth, lead transformation and elevate customer experiences, reflect his understanding of today’s retail climate. We are excited to welcome him into our family of businesses and are confident we’ll continue to ascend under his leadership and on the foundation of our values. I look forward to all we will accomplish together in the years ahead.

I am thrilled to join PGA TOUR Superstore and help build on the business that Arthur, Dick, Jill, and the entire team have created,

Rice said.

This is truly a best-in-class business that leads the way in customer experience and provides golfers with the best the game can offer. Between the product selection, associate knowledge, and in-store services, PGA TOUR Superstore offers an unparalleled experience in the market.

I look forward to working with Arthur and the team to fulfill his vision for creating long-lasting relationships with our customers and partners while continuing to grow the business,

Rice added.

To work with Arthur again, who is a true visionary in the retail business, is a dream come true for me, and I am especially proud to join an organization that lives and breathes its values like PGA TOUR Superstore.