Ross Chastain’s No. 1 Chevrolet will race at Iowa Speedway in a paint scheme that honors the hardworking farmers supported by Busch Light’s Farm Rescue campaign. This partnership, blending racing excellence with rural dedication, marks a unique effort to spotlight farming communities through the sport. As the NASCAR Cup Series prepares for the Iowa Corn 350, the Ross Chastain Busch Light Farm Rescue initiative underscores both speed on the track and deep-rooted values off it.

Fundraising Success Reflects Commitment to Farming Communities

Since the Farm Rescue partnership began in 2019, Busch Light has contributed over $950,000 to aid farmers dealing with drought, illness, and other crises, with the total donations expected to exceed $1.5 million this year. This financial support goes beyond traditional sponsorships by directly addressing the ongoing struggles faced by agricultural families. The campaign’s growth demonstrates how corporate efforts can foster lasting impact when they prioritize genuine community aid.

Toby Christie, editor in chief of Racing America, highlighted this effort on social media:

“Here is Ross Chastain’s No. 1 Busch Light paint scheme, which will highlight the brand’s limited-edition Farming Cans. Chastain will pilot this car this week at Iowa Speedway. Busch Light has a partnership with Farm Rescue that began in 2019, and has raised almost $1.5 million.”

—Toby Christie, Editor in Chief of Racing America

Iowa Speedway’s Role in Celebrating Rural Strength

Iowa Speedway’s location amid sprawling farmland makes it an ideal venue for spotlighting farming heritage during the NASCAR Cup Series’ Iowa Corn 350. As Chastain races around the oval, his car serves as a moving tribute to those who toil from dawn to dusk in America’s fields. Beyond the competitive excitement, the event doubles as a platform to celebrate resilience in rural areas and recognize the vital contributions of farmers to the nation’s well-being.

Impact Beyond the Race: Ongoing Support for Farmers Nationwide

While the race itself may last only a few hours, the Farm Rescue campaign extends its efforts year-round, supporting farmers one donation and one farm at a time. Busch Light’s commitment illustrates how a brand can intertwine its image with real-world causes, sustaining rural communities through ongoing financial and symbolic backing. The fundraiser amplifies the message that while NASCAR prioritizes speed and skill on the track, those who keep the country fed work tirelessly every single day.