Travis and Jason Kelce, known for their impressive football careers, have teamed up with UFC Hall of Famer Chuck Liddell for a new commercial promoting their Garage Beer brand. The ad shoot, which took place recently, showcases the brothers engaging in a playful martial arts-themed face-off with Liddell, blending sports and humor to highlight their latest business venture.
Footage from the commercial shoot, shared by TMZ Sports, reveals the Kelce brothers exchanging lighthearted banter and staged punches with the MMA legend. This latest campaign continues from Jason Kelce’s earlier karate-inspired Brewmite commercial, amplifying their comedic approach to marketing.
Humor and Camaraderie Drive the Commercial
The full advertisement is set to premiere on August 7, but initial clips highlight the Kelce brothers’ unique style of combining humor with their public personas to promote Garage Beer. In the behind-the-scenes video, Jason Kelce appears wearing a gi, facing off against Liddell in a mock martial arts showdown, while Travis acts as the enthusiastic hype man, motivating his brother before a scripted knockout blow delivered by “The Iceman.”
As TMZ remarked,
“Win or lose, the Kelces will certainly still booze,”
emphasizing that the commercial prioritizes personality and fun over competition. Jason’s participation in this project aligns with his increasing involvement in commercial activities since retiring from the Philadelphia Eagles earlier this year. Meanwhile, Travis remains active with the Kansas City Chiefs’ training camp and retains considerable media attention, partly due to his high-profile relationship with Taylor Swift.
Expanding the Kelce Brand Beyond Sports
Garage Beer represents another step in the Kelce brothers’ efforts to expand their influence beyond football. Their podcast, New Heights, has already established them as prominent figures in sports entertainment, and collaborating with a UFC legend like Chuck Liddell further elevates their presence in popular culture.
Whether Jason Kelce will earn a playful victory or face another comedic loss against Liddell in the final cut remains unknown, but the campaign clearly showcases the brothers’ skill in mixing business with humor and sibling rivalry. Fans eagerly await the commercial’s release in early August to see how the story unfolds.