Indiana Fever guard Sophie Cunningham has secured a podcast deal with Colin Cowherd’s media company, The Volume. The new series, co-hosted by Cunningham and West Wilson from Bravo’s Summer House, will launch this Wednesday, offering weekly episodes focused on sports, pop culture, and lifestyle topics.
A Fresh Platform Highlighting Women’s Sports and Friendship
The podcast, titled Show Me Something, features guests across various fields, combining insights from entertainment and sports. Dane Aagaard, The Volume’s chief revenue officer, expressed enthusiasm about expanding their offerings with a show that celebrates women’s athletics alongside broader cultural themes.
It’s an exciting time for the WNBA, and we’re thrilled to grow The Volume’s portfolio with a show that celebrates women’s sports, pop culture, and friendship,
—Dane Aagaard, Chief Revenue Officer, The Volume
Cunningham’s Rising Profile Following WNBA Season Highlight
At 28 years old, Cunningham’s prominence has surged, particularly after a June 17 game where she defended teammate Caitlin Clark during a confrontation with Connecticut Sun players. This moment boosted her visibility, leading to endorsement agreements with brands like Ring, Arby’s, and Adidas. Her Ring campaign creatively markets her as a protector of her “home court.”
Along with growing endorsement success, Cunningham’s social media presence has exploded, surpassing 1 million followers on both TikTok and Instagram.
Player Performance and Career Overview
Now in her first season with the Indiana Fever after six years with the Phoenix Mercury, Cunningham has participated in 21 games, starting in four. She averages 7.5 points and 3.9 rebounds per game, continuing to build her impact on the court alongside her expanding off-court activities.
Significance of Cunningham’s Podcast and Brand Growth
The Sophie Cunningham podcast deal with The Volume represents a significant step in leveraging her growing influence as both an athlete and cultural figure. By hosting a show that blends sports with pop culture and friendship themes, Cunningham is set to engage a broad audience, strengthening the visibility of women’s sports while highlighting her evolving media presence and marketability.