Sophie Cunningham has quickly become one of the most prominent figures in the WNBA, attracting significant attention beyond the basketball court. On July 30, 2025, FOX Sports personality Colin Cowherd announced plans to sign Cunningham to a podcast deal with his media company, The Volume, as her presence grows in the sports and media landscape. This new partnership adds to her recent collaborations with major brands such as Adidas, Ring, and Arby’s.

Expanding Media Presence Reflects Cunningham’s Growing Influence

Cunningham’s rising star in the WNBA is tied not only to her athletic performance but also to her engaging personality and strong social media presence. Although some of her online behavior has sparked occasional controversy within the league, her TikTok and X posts consistently generate high engagement and viewership. The combination of her bold social media style and on-court tenacity has made her a marketable figure for brands eager to connect with her expanding fanbase.

“EXCLUSIVE: Sophie Cunningham is set to announce a podcast deal with Colin Cowherd’s ‘The Volume’ media company today, FOS has learned. In the summer of Sophie, the Fever star’s social media has exploded, she’s partnered with Adidas, Ring, and Arby’s, and now has a podcast deal,” —Front Office Sports

Recent Incidents Boosting Cunningham’s Profile Among Fans

Cunningham gained notable attention following an incident in which she stepped in to defend her Indiana Fever teammate Caitlin Clark after a hard foul by an opponent. Her willingness to “protect” Clark sparked a surge of admiration on social media and among basketball enthusiasts, growing her influence as both a competitor and personality. With Clark currently sidelined, Cunningham has been able to step further into the spotlight and solidify her status as a fan favorite.

Implications of the Podcast Deal and Future Prospects

The podcast agreement with Cowherd’s The Volume is a significant milestone in Cunningham’s career, positioning her not just as an athlete but as a media figure with a broad platform. This move highlights the increasing value of the WNBA’s rising stars in entertainment and brand partnerships. As Cunningham’s fame continues to ascend, this deal is likely to open more opportunities for her to engage with a wider audience while expanding her influence within sports culture.